Preview

Strategic Analysis of Research In Motion

Best Essays
Open Document
Open Document
4283 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Analysis of Research In Motion
Content

1 Introduction

Research in Motion Ltd. (RIM) was founded in 1984, at the first, RIM provided IR LED display board for General Motors, but now, is a world leader in the mobile communications market and has office in North American, Europe and Asia Pacific. It is known primarily as the maker and provider of BlackBerry wireless devices and e-mail services. The major products of RIM are Blackberry devices, e-mail services, related software and services.The company is divided into two main strategic business units (SBUs): personal digital assistant (Blackberry smartphone and Playbook tablet) and software research and development (mobile e-mail processing system and apps).

The worldwide demand for smartphones is fueling a tense business market,Blackberry, HTC, Nokia, Iphone, Motorola, Microsoft, Samsung and Sony are the main players. ‘Underpinning smartphone growth is the rapidly shifting operating system landscape,’ added Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends team. There are five main operation systems for smartphone market-Android, Blackberry OS, Symbian, IOS and Windows Phone (IDC, 2011). According the figure 1 which is a forecast for worldwide smartphone operating system 2011 and 2015 market share, it shows the fall of Symbian system clearly and Blackberry OS and IOS system will have a small decrease in the future several years, but Windows phone will have a dramatically increase.

Figure 1: Worldwide Smartphone Operating System 2011 and 2015 Market Share (source from: http://www.idc.com/getdoc.jsp?containerId=prUS22871611)
Operating System
2011 Market Share
2015 Market Share
Android
38.9%
43.8%
BlackBerry OS
14.2%
13.4%
Symbian
20.6%
0.1%
iOS
18.2%
16.9%
Windows Phone 7/Windows Mobile
3.8%
20.3%
Others
4.3%
5.5%
Total
100.0%
100.0%

According to the figure 2,RIM’s market share had an obviously and sustained decrease in 2011 which is from 14.3 per cent
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Research In Motion Limited Case Analysis
    • 5572 Words
    • 23 Pages

    Research In Motion Limited Case Analysis

    According to their website, "Research In Motion Limited (RIM) (TSX: RIM, NASDAQ: RIMM) is a Canadian wireless and telecommunication equipment company. It is headquartered in Ontario, Canada and employs more than 17,000 people. It is famous as the production of the tablet and BlackBerry smartphone." (Research In Motion Ltd., 2012)…

    • 5572 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Good Essays

    Research the History of Rim, Specifically with an Eye Toward Product Development.
    • 527 Words
    • 3 Pages

    Research the History of Rim, Specifically with an Eye Toward Product Development.

    Intellectual property has been described like “personal identity” that needs to be protected at all costs; if left unprotected the owner of that property is subject to financial losses/ruin or even lawsuits. As was the case of Research in Motion, the company had to fight for its survival in an effort to protect its intellectual property as well as for its survival…

    • 527 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Buss1001 - Case Study 1
    • 613 Words
    • 3 Pages

    Buss1001 - Case Study 1

    BlackBerry has always been known for its phone’s functionality, especially for those in the business world. Blackberry’s functionality allows it to be easily accessed by anyone with any sort of mobile phone background. With such a simple design and operating system, BlackBerry cannot perform as well as other phones such as that of Apples which has a multitude of applications with numerous capabilities that serve many purposes. Although the BlackBerry lacks in functionality, it is this fact that allows BlackBerry’s simplistic design to outshine others because in the world of business, the phone’s functions are only kept at the minimal needs of calling, texting and e-mailing which the BlackBerry does with ease.…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Res 351 Week 1 Research Paper
    • 1801 Words
    • 8 Pages

    Res 351 Week 1 Research Paper

    On June 27, 2007 Apple released the first generation iPhone. Apple had revolutionized a number of their products prior to the iPhone. The iPod was the most popular electronic for personal entertainment for years. At the release of the original iPhone, Apple saw a similar effect on the cell phone industry. There was not another phone on the market that had a virtual keyboard, the ability to receive HTML e-mail and a full web browser. However, the honeymoon for Apple did not last long. The iPhone is no longer leading the industry. This paper will examine possible options of what Apple can do to again become the leader in the smart phone industry.…

    • 1801 Words
    • 8 Pages
    Better Essays
    Read More
  • Better Essays

    Sonic Marketing Analysis Proposal
    • 8780 Words
    • 36 Pages

    Sonic Marketing Analysis Proposal

    According to the Nielson 2010 Media Industry Facts, “223 million people in the United States are cell phone users, with 16.7 million being web users and 18% being smartphone consumers respectively” (Tippin, 2010). Global cell phone users have increased with the highest being in the Asia-Pacific region over the past decade. Those companies dominating the market in cell and smartphone use are in orientation of greatest to least: Nokia, Samsung, LG, Motorola, and Sony Ericson (Tippin, 2010). The Sonic 1000, desires to reach the status of these cell and smartphone brands listed above. However, new research associated with these phone brands shows greatest competition with the Android phones, Blackberry’s, and iPhones. These phone types have been able to appeal to the markets of young business professionals, medical consumers, college, and high school students due to its various applications, social networking abilities, internet, and Wi-Fi capabilities. One other advantage suggests the connection of the iPhone, Blackberry, and Android phones with…

    • 8780 Words
    • 36 Pages
    Better Essays
    Read More
  • Better Essays

    Week6 Final Proposal
    • 1589 Words
    • 5 Pages

    Week6 Final Proposal

    The industry of smartphones has been rapidly increasing since the development of the touch screen and smarter technology for the mobile phone business. When touch screens and advanced 3G/4G technology was introduced, people trended away from flip-phones and Motorola © Razors to iPhones, Samsung Galaxies, Windows HTCs, and other substitutes.…

    • 1589 Words
    • 5 Pages
    Better Essays
    Read More
  • Best Essays

    HRM587 Course Project
    • 2598 Words
    • 8 Pages

    HRM587 Course Project

    Over the past 30 years, the mobile industry has grown massively and took lots of interesting turns in terms of companies leading such industry and companies sharing larger portions to serve customers throughout changes and development for their products to keep up with customer’s demand. In this course project, I will study the changes that both Samsung and Nokia have gone through in the past 9 years; the study will focus on two main elements:…

    • 2598 Words
    • 8 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Rim Research In Motion
    • 369 Words
    • 2 Pages

    Rim Research In Motion

    Research in Motion aka RIM is a name synonymous with wireless communication research going on at its premises for the past twenty five years. Like many other companies that receive world recognition, RIM has been through turbulent times and still became leading designers, manufacturer, and marketer of innovative wireless solutions for the wireless communications market. During the growth of the wireless network development to the Blackberry, RIM faced challenges such as: Legitimacy of firm and technology, Implications of technology standards, Network effects and complementary goods, and Partners and social capital as resources. For example in 1990, RIM launched software that allowed users to send data on a wireless network and it failed to create business because it was ahead of its time for market. However in 1991, an undeterred RIM’s wireless Technology for modems was licensed by Ericsson of $250,000.…

    • 369 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Challenges Of Research In Motion
    • 1035 Words
    • 5 Pages

    Challenges Of Research In Motion

    A. In this paper we talked about the challenges that RIM has faced along the way with the safeguarding of its intellectual property. We have also talked about the factors in the industry that have influenced RIM. We can see that RIM has not handled itself in the most efficient and responsible manner but even as it has faced these challenges is still a valid competitor in the field. We see that that factors that guide all companies in this venue will continue to change and with that RIM must continue to innovate, create and protect its intellectual property and ensure that no one can steal their…

    • 1035 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    iphone vs android
    • 818 Words
    • 4 Pages

    iphone vs android

    Over the years technology has been improving in terms of entertainment, social media, and communication. Today, smart phones are a verification of this improving technology, but how do we decide which one is the better device? IPhone and Android are the latest most powerful operating systems out on the market. There are advantages and disadvantages to both cellular devices, and the ongoing competition will improve the smartphones for years to come.…

    • 818 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Global Equity Research Telecommunications Equipment
    • 12756 Words
    • 52 Pages

    Global Equity Research Telecommunications Equipment

    Raising smartphone estimates. We raise our global smartphone market forecast by 9%/15% to 688mn/885mn units (46%/29% growth) in 2012/2013, driven strength in both high end and low end segments. We believe the addressable market for smartphones is 2.35bn longer term, resulting in effective penetration of only 33% currently. With significant improvements in availability of lower end smartphones and LTE being an incremental driver, we expect effective smartphone penetration to rise to 100% and lead to smartphone volumes of 1.18bn units by 2015, 26% CAGR. On ASPs we believe the mix shift down market can be offset by Apple’s unprecedented ability to grow the high end, and hence see limited pressure near term. Credit Suisse smartphone vendor scorecard – Apple, Samsung, Nokia in the top three. We continue to rely on our proprietary smartphone vendor scorecard which is based on nine metrics (software, services, cloud, product, brand, distribution, compute convergence, IPR and chipset efficiency) which we believe drive success in smartphones. We conclude that secular share gainers will be Apple, Samsung and Huawei and see scope for Nokia’s share to recover. There are increasing signs of vulnerability for Motorola Mobility, HTC and Sony and a rapid decline for RIM. It is about more than just the phone now…think compute. Increasingly, we believe that success in smartphones will be impacted by success in…

    • 12756 Words
    • 52 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Research in Motion - Strategic Analysis
    • 8672 Words
    • 35 Pages

    Research in Motion - Strategic Analysis

    This report provides a comprehensive strategic analysis on Research in Motion (RIM) and its Blackberry products, and provides strategic recommendations for the firm for its business. The goal of this report was to understand the industry in which RIM is competing and analyze the firm for investment opportunities. The industry in which RIM competes includes wireless industry for the telecommunications market. As a first step, external analysis was performed in the industry where RIM competes. This includes industry analysis to understand the key facts and trends of the telecommunications market. Following this, a growth analysis of the industry was conducted which identified the growth areas of the industry.…

    • 8672 Words
    • 35 Pages
    Powerful Essays
    Read More
  • Best Essays

    Android vs IOS
    • 2431 Words
    • 10 Pages

    Android vs IOS

    With over 243million iPhone’s been sold to date (segall, 2012) and over 500million android phones (Knight, 2012) it is fair to say that both IOS (Apple’s mobile platform) and Android (Google’s mobile platform) are the two most popular/common operating systems currently on the market. The high demand for these two systems makes them number one and two in the Smartphone market share (Velazco, 2012).…

    • 2431 Words
    • 10 Pages
    Best Essays
    Read More
  • Good Essays

    Blackberry
    • 2188 Words
    • 9 Pages

    Blackberry

    Blackberry designs, manufactures and markets wireless solutions for the worldwide mobile communications market. The company supports multiple wireless network standards by developing integrated hardware, software and services. RIM provides platforms and solutions for seamless accessing information, including e-mail, voice, instant messaging, short message service (SMS), internet and intranet-based applications and browsing.…

    • 2188 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Iphone vs. Androind Compare and Contrast Essay
    • 775 Words
    • 4 Pages

    Iphone vs. Androind Compare and Contrast Essay

    Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone. Though many had failed in doing so, Google managed to keep up with the iPhone with their Android software. Soon enough, Google’s Android software became the dominant smart phone based software for smart phones not manufactured by Apple. Because of this, Android phones had become just as popular as iPhones. This paper will explore the similarities and differences between both Apple’s iPhone and Google’s Android.…

    • 775 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics