Strama
Ateneo Graduate School of Business
Rockwell Center, Makati City
STRATEGIC MANAGEMENT
Ateneo ASMPH MBA Program
Revised: May 2011
Strategic Management Ateneo ASMPH MBA Program May 2011
1
CENTRAL MANAGEMENT CLUSTER Ateneo Graduate School of Business Ateneo ASMPH MBA Program Rockwell Center, Makati City
COURSE TITLE: COURSE CODE: COURSE DESCRIPTION:
STRATEGIC MANAGEMENT
STRAMA
This course serves as the capstone course for the MBA Program. It involves the utilization of knowledge and skills acquired by the students from the other MBA courses as well as their integration and application in the real world setting following the strategic management framework. The main areas to be covered include strategy formulation, strategy implementation and strategy review, evaluation and control. The framework is applicable to profit-oriented businesses, non-profit organizations, private enterprises and government entities. In this course, students are expected to know not only about the strategic management process but also about the various analytical frameworks and strategy formulation tools that can aid managers in strategic decision-making and in building and sustaining competitive advantage. They will also be made to appreciate and understand the different strategy choices that are appropriate for specific industry and company situations. Other strategic management issues and concepts that are relevant to management in today’s global environment will likewise be studied, along with the management of ethical issues. Students are also expected to have a deeper understanding and appreciation of the critical role and contribution of business enterprises to nation-building and poverty alleviation particularly in less developed countries such as the Philippines. Students will be made to apply and integrate their knowledge from this course and from the other MBA courses through group discussions/reports/presentations and the strategy paper that each student
Rockwell Center, Makati City
STRATEGIC MANAGEMENT
Ateneo ASMPH MBA Program
Revised: May 2011
Strategic Management Ateneo ASMPH MBA Program May 2011
1
CENTRAL MANAGEMENT CLUSTER Ateneo Graduate School of Business Ateneo ASMPH MBA Program Rockwell Center, Makati City
COURSE TITLE: COURSE CODE: COURSE DESCRIPTION:
STRATEGIC MANAGEMENT
STRAMA
This course serves as the capstone course for the MBA Program. It involves the utilization of knowledge and skills acquired by the students from the other MBA courses as well as their integration and application in the real world setting following the strategic management framework. The main areas to be covered include strategy formulation, strategy implementation and strategy review, evaluation and control. The framework is applicable to profit-oriented businesses, non-profit organizations, private enterprises and government entities. In this course, students are expected to know not only about the strategic management process but also about the various analytical frameworks and strategy formulation tools that can aid managers in strategic decision-making and in building and sustaining competitive advantage. They will also be made to appreciate and understand the different strategy choices that are appropriate for specific industry and company situations. Other strategic management issues and concepts that are relevant to management in today’s global environment will likewise be studied, along with the management of ethical issues. Students are also expected to have a deeper understanding and appreciation of the critical role and contribution of business enterprises to nation-building and poverty alleviation particularly in less developed countries such as the Philippines. Students will be made to apply and integrate their knowledge from this course and from the other MBA courses through group discussions/reports/presentations and the strategy paper that each student