Susie O’Brien journalist for The Advertisers shows just how far fashion brands are willing to go to advertise a certain image. O’Brien in her recent article exposes Australia’s top fashion brands use of ‘fake baby bumps’ and non-pregnant models in their latest maternity photo shoots. Fashion brands often try to advertise what seems most desirable but fail to show the truth, all in an effort to sell a dream to their consumers. A recent interview with Daily Mail and Bria Murphy an upcoming model, adds more clarity to what can result from brands endorsing such kinds of impractical standards. Murphy explains the struggles her modeling peers would experience to lose weight in order to stay in the modeling industry. She describes a memory of her co-workers eating cotton balls dipped in orange juice to mimic the sensation of a full stomach. This story grew to became a viral yet controversial diet craze on YouTube. Both sources show the extreme lengths such brands will go in order to gain revenue from their products. These methods of advertising disregard the massive impact fashion brands have on its consumers both young and old, and its long-lasting harmful effects upon …show more content…
Chanel Iman one of the youngest and most renowned African - American models of her generation explains her own experiences of racism in her interview with The Times: London (UK) written by Tim Teeman. Iman describes the multiple occasions of being rejected by designers their excuse being “We already found one black girl.” Many designers to consider the proper amount of diversity that in needed fashion show. This has a direct to younger female audiences who admire these trends, and even on top class models like Chanel who first handily faced the stinging effects a lack of diversity in the fashion industry holds on an individual. Leomie Anderson, a novice African American model, can agree to this hurtful stigma in her interview with Sunday Times(UK) where she states “ I'd gone to a casting for a London fashion designer, I can't say who. They just said: ‘We only want pale-skinned girls to be in our show’.” In the begin of her career, Anderson was warned from her peers of the outmoded ideologies most designers have and the big impact skin color has when casting models. Anderson also describes her observations during her career “If a show uses 20 girls, there'll only be