Starwood Swot Analysis
Starwood Hotels
Mission and Current Performance
A) A vision statement needs to include what the company wants to become. In Starwood’s vision statement the vision is vague. They are not in the Life Style business, nor strongly in the Consumer Products business. Their business is the hospitality business and it is not emphasized properly. Starwood lacks a mission statement. As so they do not address the nine components of the mission statement that describes what the business is. There is a statement of company values. It is a very generic and all encompassing statement, but it does sets the standard for the culture the company wants to establish.
B) Starwood suffered poor performance in 2006. Evidenced by a decline in Gross profit, decline in Cash on hand and Decline in Tangible assets. Starwood is in a process of changing their business model. They are divesting of non-core hotels and investing in Time Share properties. They are also in a process of major expansion of their overseas operations, especially in China and India, and the Middle East. Starwood is adding franchised and managed hotels to their portfolio
External Analysis
Political, Legal, Regulatory
|Opportunity |Threat |
|Comply with local laws in all countries they operate and particularly |Employment law and safety regulations are different in other countries.|
|in China, India and the Middle East where they plan to develop highly |Political instability in Africa and Middle East countries |
|desirable properties | |
Economics
|Opportunity |Threat |
|Depressed value of the dollar will increase overseas tourism
Mission and Current Performance
A) A vision statement needs to include what the company wants to become. In Starwood’s vision statement the vision is vague. They are not in the Life Style business, nor strongly in the Consumer Products business. Their business is the hospitality business and it is not emphasized properly. Starwood lacks a mission statement. As so they do not address the nine components of the mission statement that describes what the business is. There is a statement of company values. It is a very generic and all encompassing statement, but it does sets the standard for the culture the company wants to establish.
B) Starwood suffered poor performance in 2006. Evidenced by a decline in Gross profit, decline in Cash on hand and Decline in Tangible assets. Starwood is in a process of changing their business model. They are divesting of non-core hotels and investing in Time Share properties. They are also in a process of major expansion of their overseas operations, especially in China and India, and the Middle East. Starwood is adding franchised and managed hotels to their portfolio
External Analysis
Political, Legal, Regulatory
|Opportunity |Threat |
|Comply with local laws in all countries they operate and particularly |Employment law and safety regulations are different in other countries.|
|in China, India and the Middle East where they plan to develop highly |Political instability in Africa and Middle East countries |
|desirable properties | |
Economics
|Opportunity |Threat |
|Depressed value of the dollar will increase overseas tourism