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Sony
Report on Sony Corporation

15.249: Japan/Korea Trip Berrak Dogruer Mazen Ferzly Hiep Nguyen Douglas C. Roach Rafik Ward

Report on Sony Corporation

15.249c Japan/Korea Trip

Table of Contents
COMPANY HISTORY.................................................................................................... 3 OVERVIEW ....................................................................................................................... 3 NOTE ABOUT SONY’S F OUNDER AND CHAIRMAN, AKIO MORITA ................................... 5 MANAGEMENT, ORGANIZATION AND CORPORATE GOVERNANCE .......... 7 VISION, MISSION AND VALUES ........................................................................................ 7 PRODUCT-MARKET STRATEGY ........................................................................................ 8 BUSINESS UNITS ............................................................................................................ 8 ELECTRONICS ................................................................................................................... 9 GAMES : SONY COMPUTER ENTERTAINMENT ................................................................ 10 MUSIC : SONY MUSIC ENTERTAINMENT ........................................................................ 10 PICTURES : SONY PICTURES ENTERTAINMENT ................................................................ 12 INSURANCE: SONY LIFE INSURANCE CO., LTD. ............................................................ 12 OTHER BUSINESS UNITS ................................................................................................ 12 INTERESTING CURRENT INITIATIVES ................................................................ 13 E- COMMERCE................................................................................................................. 13 CAR-NAVIGATION SYSTEMS .......................................................................................... 14 VIDEO -GAME
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