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Social Media and Politics

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Social Media and Politics
Indian Institute of Management Kozhikode | Social Media and political activism | A Business Research Management Proposal | | Nandinipriya MPGP/16/214, Section- D | 2/28/2013 |

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Abstract a) Purpose
The following research paper seeks to understand if social media can be used as an effective tool in politics b) Design/Methodology/Approach:
The problem was structured by analyzing the behavior of the stakeholders using a systems approach. The analysis of the model revealed a set of feedback loops operating in the system identified as responsible for the complexity of the problem situation relating to political activism. The study employs various research methods such as systematic method that uses empirical model in analyzing if the political participation is due to causal relationship between online activity and result orientation. It also uses Qualitative case study method where cases of different countries are studied and the data gathered is checked against the theoretical framework in place c) Findings
The research revealed that as the number of internet user increases with greater accessibility and usability of social media will facilitate political participation. d) Practical implications

The research findings is however skeptical about these revolution was organized online using social media. Social media can be used as low cost medium for organizing but it can be used to transform individuals and cannot guarantee the political empowerment of individuals for future. From the analysis of the various country cases also reveals that social media helped in bringing down the dictatorship but could not help in forming strong political ties that can be used in the reconstruction of the nation in the path of democracy
INTRODUCTION
Social media are group of applications that runs on internet built using web 2.0 technologies. It allows users to generate content which can be exchanged. Social media applications include blogs,

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