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Ski Shop Business Plan

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Ski Shop Business Plan
Business and Marketing Plan:
P&R Ski and Snowboard Shop
Zurich, Switzerland

Table of Contents:

Executive Summary

Objectives
Mission

Company Summary

Company Ownership
Start-up Summary

Products

Market Analysis Summary

Market Segmentation
Target Market Segment Strategy
Competition and Buying Patterns

Strategy and Implementation Summary

Competitive Edge
Sales Strategy
Sales Forecast

Management Summary

Personnel Plan

Financial Plan

SWOT Analysis

Executive Summary

P&R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment.

P&R Ski and Snowboard Shop sells a range of items related to skiing and snowboarding; we will also sell items suitable for other winter sports. We are dedicated to assisting your purchasing decisions with the most highly trained, knowledgeable staff; our mission is to ensure your skiing and snowboarding satisfaction!

Every pleasurable ski and snowboard experience starts with the right equipment to help you to the next level. There are few "bad" modern skis and snowboards, but there can easily be bad matches between the equipment and rider. Whether you want a ride that will help your technical skill development or simply wish to make what you already do easier and more fun, we help you find the perfect gear and length for your skill and energy levels, preferred terrain and conditions and personal skiing goals.

Boots are at least as important as skis and snowboard; in many cases, even more important. Boots form 100% of the connection between equipment and rider. Boots are the control link between rider, equipment and snow. We specialize in custom boot fitting and orthotics and assure not only perfect fit but also ultimate performance, tailored to your specific needs.

P&R Ski and Snowboard Shop will stock goods in line with current fashion trends and strong brands still command premium prices.

P&R Ski and Snowboard Shop will be in the



References: Dunne, Patrick M & Lusch, Robert F. (2008) Retailing (6th Edition). Mason, OH: Thomson Higher Education Longenecker, Justin G., Petty, William J., Palich, Leslie E., Moore, Carlos W. (2010) Small Business Management (15th Edition). Mason, OH: South-Western Cenage Learning Futrell, Charles M. (2006). Fundamentals of Selling: Customers for Life Through Service (9th Edition). New York, NY. McGraw-Hill/Irwin Publishing Kotler, Philip & Keller, Kevin L. (2009) Marketing Management (13th Edition). Upper Saddle River, NJ: Pearson Education Inc. 2012 Know this: Knowledge source for marketing since 1998. Retrieved July 15, 2012 from the world wide web: www.knowthis.com www.knowthis.com/principles-of-marketing-tutorials/how-to-write-a-marketing-plan/ 2012 SBA.GOV: U.S. Small Business Administration. Retrieved July 15, 2012 from the world wide web: www.sba.gov/content/developing-marketing-plan

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