Sephora
Sephora
Our target market is motivated to buy products by social factors as majority of women use beauty products to look attractive and to feel confident. Many women are very vocal on the brand of beauty products that they use, this means that would of mouth is very important. This also shows that women are also heavily influenced by friends and family. 54% of women will spend more than 50% or more of their income on beauty products. Studies show that the involvement of our customers is high and purchase behaviour is more likely when consumers are given information about products.…
The two companies I chose to compare were Sephora and Ulta Beauty. Both stores are cosmetic retailers and sell many of the same products. Sephora has been around longer originating in Paris in the year 1970, and opening it 's first U.S store in 1998. Sephora runs approximately 1,300 stores in 27 countries worldwide, with a consistently growing base of over 300 stores across North America. Ulta Beauty was founded in 1990 trying to reach out to women as a place to shop other than department stores and drugstores for their beauty needs. As of 2013, Ulta is operating 576 stores across the span of 46 states. The company has also equipped each of their stores with a full service salon, hoping that women would appreciate the one stop shopping experience. Although both chains have similar product and price points, they possess two very different advertising, promotional and customer service styles and different ways in how they present themselves to the public.…
This beauty retail store SWOT Analysis includes several strengths and weakness that it has currently developed in its structure. However, there are a few opportunities that this company should take advantage to seize the moment and there are a few threats in which they should find new ways to overcome and eliminate.…
Let’s face it, people all over the world love beauty. Holy wood is obsessed with it. Like many women in America and all over the world, we want to look our best, we want to look and feel beautiful. Women and some men want the gift of youth and beauty and will go to great lengths to attain it. After pondering about what I was going to write my SWOT analysis on, I decided to go for what I know best: Beauty Products! I decided to conduct a SWOT analysis on Ulta Salons and Cosmetics. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company.…
When visiting Sephora, customers are greeted with a wide range of products from which to sample and choose. This is a great one stop shop for cosmetics including hair care, facial, and makeup. They care several brands that you wouldn't find in a regular department store. The customer base is overwhelmingly female and this is reflected in the product lines which are designed to be used by women.…
The beauty market is a growing market despite the high concentration of companies. Indeed, according to Kline1 “sales of the hand and body lotions category have grown at a CAGR of 1.4% from $1.9 million in 2006 to $2.1 million in 2012”. Additionally to that body lotion is a very used product, as a Mintel research had shown 81% of beauty product consumers use body lotion and 89% use 89%.2 Moreover the men beauty product market is still booming and there are some market shares left. Indeed, according to a Mintel marketing study 7% of American males use anti-ageing products and 59% of American men think that 59% care product can boost their self-confidence.3…
Cited: G., D. (2011, 04 04). Sephora and Interview with David C. (A. Sneed, Interviewer) New York, NY.…
Innovations introduced in the beauty business with no major products beauty companies, Sephora implement two new ways to offer their products to customers:…
These days, makeup products have a big influence on every woman`s life. They are commonly believed to enhance women beauty, highlight their best features and make them feel more confident and accomplished. Makeup helps women to express their own creativity and individuality, to explore their nature and try out new looks. From the age of ten and older a lot of women use different kinds of make up at least few times a month; it might be just a lip gloss or a touch of mascara, but they all do that sooner or later. Since ancient times, women were already using coal and berries to make their appearance brighter and more attractive to other people, especially men. Since make up plays such an important role in the modern world, there occurred to be a lot of advertisements of beauty industry products everywhere: billboards, magazine and newspaper ads, special events and big posters in the related stores. Their purpose is to promote all kinds of various beauty products that women might want to use in order to look beautiful.…
The astounding world of cosmetics has taken a turn and has changed the way it has been seen since it first created. Now it is seen as a form of artwork that people practice as seen on runways and world known magazines. It is also seen as a hobby or career that both men and women can both pursue as a living. Marketing is their main source when it comes to the promotion and sales of products. Big name companies are unavoidable due to their appearance in television commercials, magazine pages, and especially through social media. Well known celebrities also take an enormous role when trying to market not only a specific product but a specific brand. In these advertisements, companies only present what is most beneficial for the consumer which…
Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The company's headquarters are in New York City. It was founded in 1946 by Estee Lauder and her husband Joseph Lauder. Her first step was to convince Madison Avenue to carry her product but she failed. Then she started her business by selling the product directly to the customers. With that success she began to target the high-class customers by selling the product exclusively through boutiques and department store. In 1948, Estee Lauder establish her first department store in New York. The next 15 years the products were selectively distributed in other stores in United States. And in 1960 the company stabilized their operation with the introduction of Estee Lauder product in Harrods in London, with Hong Kong a year after that.…
Different perspectives on the same thing, but: Europe is not a ‘thing’, it is not a fixed entity…
• Reach a new customer segment: 18 – 24 year old females • Arlmont study predicts prestige image fragrances will be best performers • Innovation and originality • Build relationships with department store channel…
MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women, health conscious women and older women with its varieties of brands.…
Estee Lauder: Introduction Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Estee Lauder Companies, Inc is a U.S manufacturer and marketer of skin care, cosmetics, hair-care and fragrance products. The company¶s headquarters are in Manhattan, New York City. The company launched with four products under its flagship brand but over the decades, the business has grown alongside its reputation for elegance and quality. One of the platforms that Estee Lauder discovered was in 1968, with the launch of Clinique Laboratories Inc and hence become the first company with a line of products that were allergy tested and 100 percent fragrance free. The popularity of the products emerging from this group facilitated its easy expansion into countries across the world. In 1960, the company entered Canada. The next year, it took on Central America, then, came Australia, France, Germany, Japan and the Soviet Union in 1973. In 1985, Estee Lauder¶s sales surpassed $1 billion which reinstated that its namesake¶s special touch, when it came to beauty and selfcare carried with it a universal appeal. In 2000, Estee Lauder Companies began to assert a significant presence on the Internet. Its internet marketing strategy contributed to the company¶s sales surpassing the $5 billion mark in sales just three years later. Today, Estee Lauder products are sold in over 130 countries under the brand names that include Estee Lauder, Tommy Hilfiger, Donna Karan, Michael Kors, Donald Trump, Sean John, Missoni, Daisy Fuentes Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone, Bumble and Bumble, Darphin, Rodan&…