Samsung and Apple Marketing
The focus of Samsung in terms of marketing?
First of all I am going to tell you more about the first sub question: what is the focus of Samsung in terms of Marketing . I am going to tell you about The triple bottom line, which is also known as people, planet, and profit, which includes criteria for sustainability.
People Samsung
Samsung's citizenship efforts comprehend a wide range of areas that touch people's lives, including social welfare, culture, volunteer services and education.
This indicates that Samsung attaches value to people.
Planet Samsung
Samsung undertakes worldwide many environmental initiatives. Samsung has a leading position in providing environmentally friendly products to consumers and is committed to product accountability throughout the life cycle of its products.
We may conclude from this that Samsung attach value to planet as well.
Profit Samsung
In 2011 the profit of Samsung was 42 billion dollars in sales,
Samsung invests about $2 billion dollars a year in Research this is about 20% more than their next closest competitor which is Apple. This leadership level of investment is multiplied by Samsung global network of external innovation partners, which leads to an effective investment in innovation that far exceeds the reported spending.
The marketing strategy of Samsung?
Samsung focuses on selling products by popularizing best of breed technology.
Social media is very important for Samsung. They’ve a Twitter and Facebook account with millions of followers.
Samsung also hires famous celebrities to promote their galaxy phones in video clips or in soap series. like the Dutch soap series good times and bad times you can see that all the actors are using a Samsung galaxy phone to promote it.
Samsung Electronics has proven to the business world that they are one of the most prominent technology companies in the industry. With more technology advancements than our market can handle at this point and time.
Samsung
First of all I am going to tell you more about the first sub question: what is the focus of Samsung in terms of Marketing . I am going to tell you about The triple bottom line, which is also known as people, planet, and profit, which includes criteria for sustainability.
People Samsung
Samsung's citizenship efforts comprehend a wide range of areas that touch people's lives, including social welfare, culture, volunteer services and education.
This indicates that Samsung attaches value to people.
Planet Samsung
Samsung undertakes worldwide many environmental initiatives. Samsung has a leading position in providing environmentally friendly products to consumers and is committed to product accountability throughout the life cycle of its products.
We may conclude from this that Samsung attach value to planet as well.
Profit Samsung
In 2011 the profit of Samsung was 42 billion dollars in sales,
Samsung invests about $2 billion dollars a year in Research this is about 20% more than their next closest competitor which is Apple. This leadership level of investment is multiplied by Samsung global network of external innovation partners, which leads to an effective investment in innovation that far exceeds the reported spending.
The marketing strategy of Samsung?
Samsung focuses on selling products by popularizing best of breed technology.
Social media is very important for Samsung. They’ve a Twitter and Facebook account with millions of followers.
Samsung also hires famous celebrities to promote their galaxy phones in video clips or in soap series. like the Dutch soap series good times and bad times you can see that all the actors are using a Samsung galaxy phone to promote it.
Samsung Electronics has proven to the business world that they are one of the most prominent technology companies in the industry. With more technology advancements than our market can handle at this point and time.
Samsung