Sam Adams Porter Analysis
SAM Adams Porter Analysis
1 of 1 DOCUMENT
Copyright 2013 GlobalData Ltd., All Rights Reserved
GlobalData - SWOT Analysis
October 13, 2013
The Boston Beer Company, Inc.
Suite 850, One Design Center Place
Boston, MA 02210
United States
* * * * * * * * * * SWOT ANALYSIS * * * * * * * * * *
Strengths:
Strong Brand Equity
Boston Beer gained brand equity as a result of its efforts to create robust brands over the years. The company offers beverages under various brand names such as Samuel Adams, Sam Adams Light, Twisted Tea, Angry Orchard, and
HardCore. The company markets more than 50 beer products under Samuel Adams and Sam Adams brands, 10 flavored malt beverage products under the Twisted Tea brand, a hard cider product under HardCore brand, five hard cider beverages under the Angry Orchard brand, and five beers under two brands of its Alchemy & Science subsidiary. The company's Samuel Adams brand is the third largest brand in the Better Beer category of the US brewing industry, after
Corona and Heineken brands. According to Men's Journal, Samuel Adams NoblePils is one of the 25 best beers in the world. According to Fox News of USA, Samuel Adams ranked number one place among 10 best perceived beers in
America, heading Budweiser, Dos Equis, Bud Light, Corona, and Heineken among others in 2013. The company's brand equity enables it to respond profitably or adopt skillful measures while marketing these brands.
Sales and Marketing Capabilities
The company has a strong sales and distribution channel network, which helps Boston Beer to reach various customer groups and serve its comprehensive product portfolio. The company sells its low-alcohol beverages to a network of more than 340 wholesale distributors across the world. The company products reach retailers including, pubs, restaurants, grocery, convenience stores, package stores, stadiums and other retail outlets through wholesale distributors. It distributed its products principally across
1 of 1 DOCUMENT
Copyright 2013 GlobalData Ltd., All Rights Reserved
GlobalData - SWOT Analysis
October 13, 2013
The Boston Beer Company, Inc.
Suite 850, One Design Center Place
Boston, MA 02210
United States
* * * * * * * * * * SWOT ANALYSIS * * * * * * * * * *
Strengths:
Strong Brand Equity
Boston Beer gained brand equity as a result of its efforts to create robust brands over the years. The company offers beverages under various brand names such as Samuel Adams, Sam Adams Light, Twisted Tea, Angry Orchard, and
HardCore. The company markets more than 50 beer products under Samuel Adams and Sam Adams brands, 10 flavored malt beverage products under the Twisted Tea brand, a hard cider product under HardCore brand, five hard cider beverages under the Angry Orchard brand, and five beers under two brands of its Alchemy & Science subsidiary. The company's Samuel Adams brand is the third largest brand in the Better Beer category of the US brewing industry, after
Corona and Heineken brands. According to Men's Journal, Samuel Adams NoblePils is one of the 25 best beers in the world. According to Fox News of USA, Samuel Adams ranked number one place among 10 best perceived beers in
America, heading Budweiser, Dos Equis, Bud Light, Corona, and Heineken among others in 2013. The company's brand equity enables it to respond profitably or adopt skillful measures while marketing these brands.
Sales and Marketing Capabilities
The company has a strong sales and distribution channel network, which helps Boston Beer to reach various customer groups and serve its comprehensive product portfolio. The company sells its low-alcohol beverages to a network of more than 340 wholesale distributors across the world. The company products reach retailers including, pubs, restaurants, grocery, convenience stores, package stores, stadiums and other retail outlets through wholesale distributors. It distributed its products principally across