REPORT PROTON
PROTON
From SAGA to IRIS
MAF 680
INTEGRATED CASE STUDY
EXECUTIVE SUMMARY
A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control.
Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach in order to examine Proton and recommend to MAZDA Company to not invest or collaborate with the Proton because the performance of the Proton is not showing a not excellent. They might not gain any benefit if they collaborate or invest in Proton since Proton are quite protected by the government. I as a Saiful Alawi would recommend to MAZDA Company to do nothing with the Proton.
PROBLEM STATEMENT
Whether Saiful Alawi would recommend MAZDA Company to invest in Proton or collaborate
From SAGA to IRIS
MAF 680
INTEGRATED CASE STUDY
EXECUTIVE SUMMARY
A multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control.
Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach in order to examine Proton and recommend to MAZDA Company to not invest or collaborate with the Proton because the performance of the Proton is not showing a not excellent. They might not gain any benefit if they collaborate or invest in Proton since Proton are quite protected by the government. I as a Saiful Alawi would recommend to MAZDA Company to do nothing with the Proton.
PROBLEM STATEMENT
Whether Saiful Alawi would recommend MAZDA Company to invest in Proton or collaborate