Report of Transcom Beverage Bd
Chapter- 1 (introduction) TRANSCOM TRANSCOM TRANSCOM 1.1: Company overview:
Overview:
On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dhaka, Chittagong and Bogra from BBIL, Dhaka; EBIL, Chittagongand NBIL, Bogra; in March 2000. TBL manufactures the famous Pepsi range of beverages-Pepsi, 7up, Mirinda Orange, Mirinda Lemon, Slice and Soda. As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the quality of life in our communities. TBL hasput into action this philosophy through support of social agencies, projects and programs and thescope of this support is extensive and it has not been difficult to blend with this philosophy sincethe TRANSCOM group also followed such a corporate ideology.
1.2 Objective of the study:
Broad objective:
Marketing Mix(4 p¶s) Analysis and Competitors Evaluation´
Specific objectives:
• To find the business portfolio of Transcom Food & Beverage ltd.
• To know the marketing strategy of Transcom Food & Beverage ltd.
• To find the pricing Transcom Food & Beverage products.
• To find the Transcom Food & Beverage ltd.communication system.
• To find the product of Transcom Food & Beverage in last year
• To find the last year product performance of Transcom Food & Beverage ltd. 1.3 Limitations of the study:
In every research many work there is some limitations that the researcher faces while preparingdifferent activities. In the process of the research work, we also faced certain limitations thathampered the actual findings and analysis of our research work. Some of these notablelimitations can be identified are:
The topic is mainly focused on product marketing strategy of Transcom Food &Beverage Ltd. Transcom is a group of company. But here we emphasizing on TranscomFood & Beverage Ltd. So it seems to us as a limitation of the study.
They are very busy with their regular task. So, it
Overview:
On the basis of an exclusive Franchise for Bangladesh from Pepsico USA, TBL acquired threemodern bottling plants at Dhaka, Chittagong and Bogra from BBIL, Dhaka; EBIL, Chittagongand NBIL, Bogra; in March 2000. TBL manufactures the famous Pepsi range of beverages-Pepsi, 7up, Mirinda Orange, Mirinda Lemon, Slice and Soda. As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the quality of life in our communities. TBL hasput into action this philosophy through support of social agencies, projects and programs and thescope of this support is extensive and it has not been difficult to blend with this philosophy sincethe TRANSCOM group also followed such a corporate ideology.
1.2 Objective of the study:
Broad objective:
Marketing Mix(4 p¶s) Analysis and Competitors Evaluation´
Specific objectives:
• To find the business portfolio of Transcom Food & Beverage ltd.
• To know the marketing strategy of Transcom Food & Beverage ltd.
• To find the pricing Transcom Food & Beverage products.
• To find the Transcom Food & Beverage ltd.communication system.
• To find the product of Transcom Food & Beverage in last year
• To find the last year product performance of Transcom Food & Beverage ltd. 1.3 Limitations of the study:
In every research many work there is some limitations that the researcher faces while preparingdifferent activities. In the process of the research work, we also faced certain limitations thathampered the actual findings and analysis of our research work. Some of these notablelimitations can be identified are:
The topic is mainly focused on product marketing strategy of Transcom Food &Beverage Ltd. Transcom is a group of company. But here we emphasizing on TranscomFood & Beverage Ltd. So it seems to us as a limitation of the study.
They are very busy with their regular task. So, it