Relationship Between Media and Society

RELATIONSHIP BETWEEN MEDIA AND SOCIETY Media in any country has a significant role to play in the country's success. Either it could help the country achieve its objectives by highlighting the problems of its citizens or it could spoil everything by diverting the attention of people from important issues towards insignificant issues. Print media has always been a dominant medium throughout the decades in the western civilization, but it is the emergence of the television which has become more popular. At times the Pakistani media just like media in other countries includes sensationalism in its news. Sensationalism of news to get cheap popularity. There is a lot of vulgarity due to inflow of foreign culture. The English and Indian channels are affecting the morals values of the youth. More materialism in our dramas is diminishing the simplicity in our people’s minds. At times it feels like as if the Pakistani media has no interest in the betterment of the country. On the other hand as the media in our country is growing it has become a platform for people to speak their thoughts. The general peoples’ criticism, analysis, and comments are added in talk shows which is refreshing to hear. It brings the world at our doorstep with its various trends, colors and life styles. Media successfully informs the whole world against any injustice which in turn compels the government to take action. Media should be used as a tool to educate, inform and raise awareness among the people. It is high time that our media should start thinking about the effects it is having on the mind of the common man. Television contains the ability to produce content that has the immense power to change an individual's perception of reality. More educational quiz shows should be made so that young people can learn in a healthy and competitive environment. Our television dramas need to move their focus towards the dilemma of the common man. People should be educated and entertained through thoughtful stories and plays. Many social vices like illiteracy, superstitions, fake stories, etc. can be eliminated by this.