quiz1

1.
The objective of a geocentric company is most often to achieve a position as a low-cost manufacturer and marketer of its product line. True False
1 points
Question 2
1.
Local firms manufacturing for local consumers are dependent on equipment, parts, and/or raw materials originating abroad. True False
1 points
Question 3
1.
In the future, postal services might constitute the new competitive territory of international companies. True False
1 points
Question 4
1.
Competition can be both a driver of internationalization and a barrier to new entrants in a market. True False
1 points
Question 5
1.
It is important for the firm to adapt to the local business environment in order to serve the needs of local consumers. True False
1 points
Question 6
1.
A subsidiary of a company from the United States incorporated in any country of the European Union is a corporate citizen of the European Union. True False
1 points
Question 7
1.
Each subsidiary in an ethnocentric organization has its own marketing plans and objectives and operates autonomously as an independent profit center on an individual country basis. True False
1 points
Question 8
1.
A company engaging in domestic marketing has the least commitment to international marketing. True False
1 points
Question 9
1.
During the introduction stage of the product lifecycle, the core product is likely to achieve a standard in a particular industry. True False
1 points
Question 10
1.
Firms with a polycentric orientation are guided by a multidomestic market concept. True False