Preview

Qdoba Mexican Grill Analysis

Powerful Essays
Open Document
Open Document
1607 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Qdoba Mexican Grill Analysis
Qdoba Mexican Grill is personally my favorite place to get food and never seems to disappoint me when I’m hungry. Not only is it my favorite place to eat, but it is also a very well structured company. In this paper I will take a look at Qdoba’s history, their stock, what its like to own a franchise, who there main competitor is, and why I love to go there. Qdoba has done very well as a company and has many people who love their food.
Qdoba Mexican Grill is a restaurant that costumers order by selecting an entrée then choosing its ingredients. All of the items are made in plain view of the buyer and are made with fresh foods. Anthony Miller and his partner Robert Hauser are the founders of Qdoba Mexican Grill. They opened their first restaurant in Colorado back in 1995 and it was an instant success. The location was a success with first year revenues exceeding
…show more content…
There are also three Qdobas in Canada; the first Canadian Qdoba opened its doors in Dec. 2012 in Brandon, Manitoba. A second location was opened in London, Ontario 3 months later. A third location opened its doors in Winnipeg in 2014. Jack in the Box had bought Qdoba in 2003 and now sells franchises across the United States and Canada. In order to own a franchise you need to have a net worth between $750,000-$2,000,000. You also have to have $250,000-$500,000 on liquid cash available. If you would like to be a franchisee you will have to invest roughly $623,100 to $815,000, your franchise fee is $30,000, and an ongoing royalty of 5%. When you become a franchise owner you are also subjected to a 10-year agreement that can be renewed. According to Franchising 500 Qdoba Mexican Grill is ranked 103 on their list of best franchises to own. This statement shows that investing in Qdoba is a good thing to do and tends to have good

You May Also Find These Documents Helpful

  • Good Essays

    Qdoba Elevator Pitch

    • 580 Words
    • 3 Pages

    Qdoba was founded in 1995 in Denver, Colorado and began franchising in 1997. Jack in the Box Corporation then acquired Qdoba in 2003. It is a franchise that is known as a Mexican Grill. Qdoba has grown to have around 650 locations throughout the United States and is looking to expand north into Canada. It offers multiple selections, such as tacos, burritos, nachos, salads, and quesadillas. They focus their attention on the individual ingredients and work these ingredients to perfection. Almost all ingredients served at Qdoba are prepared by hand. By obsessing over their fresh ingredients, Qdoba has proved to be a very successful franchise throughout the United States.…

    • 580 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Chipotle Mexican Grill has emphasized on their customers and are not afraid to remain sincere and acknowledge their errors, even when they are losing revenue. Last year Chipotle went through a crisis where they force the chains to close serval of restaurants due to a norovirus outbreak. Other food-borne illness cases were also related with Chipotle restaurants that includes E.coli, and salmonella. As a consequence, the company is under investigation. Also their sales and stocks have decline because of the outbreaks that occurred.…

    • 390 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone, Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order to meet their growth needs Chipotle took on outside investors. In 1999 they opened their first out-of-state stores in Minnesota and Ohio. As Steve was seeing rapid growth with his company, he was also noticing significant issues with the quality of the food being desired in this industry. After learning how pork was traditionally raised in the United States Steve Ells started his business down a new path. This lead to the concept of “Food with Integrity” , which was as a result of Steve’s decision to sell only the highest quality organic and naturally raised foods. Chipotle Mexican Grill continues to grow rapidly and in 2006 went public on the New York Stock Exchange. By 2012, Chipotle Mexican Grill had over 1400 company-owned stores taking over as the number two Mexican fast food restaurant for total sales in the US market. Today the overall business environment for Chipotle Mexican Grill is very good. The company has grown by over 50% since 2010 and is seeing increases in revenue averaging between 18% and 20% each year. Since going public the company has seen a 4000% return in their stock prices. Chipotle Mexican Grill continues to grow an average of 150+ stores per year. Based on their financial reporting for 2013 they had reached $3.21 billion in revenue. The significant amount of growth…

    • 1753 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Recently there has been a steep decline in revenue for fast food restaurant, Chipotle Mexican Grill after the announcement of an E. coli outbreak in late October. By the end of November 2015, the company’s customer satisfaction, sales and stock had fell dramatically. This outbreak of illness due to E. coli associated with Chipotle restaurants is an ongoing crisis causing customers to boycott the fast food chain.…

    • 67 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    When Steve Ells decided to create a restaurant concept that combined the quick-serve experience with exceptional quality food, he didn’t know it would be an instant hit (Thompson, Peteraf, Gamble, & Strickland III, 2015). He was looking for a way to use his culinary training and restaurant experience to elevate the fast-food concept. This transformed the way people thought about fast-food. His concept centered on a focused menu serving only high-quality, fresh ingredients using traditional cooking methods and made-to-order preparation in a restaurant interior that was aesthetically pleasing but still prepared in under 2-3 minutes. And Chipotle Mexican Grill was born! Within six years of being open, Chipotle Mexican Grill went public on the New York Stock Exchange, doubling its stock price the first day (Thompson et al., 2015). Year after year, Chipotle has been able to grow revenue from $3.2 billion to $4.1 billion ("CHIPOTLE MEXICAN GRILL INC (CMG:New York): Financial Statements - BusinessWeek," n.d.). See Exhibit 2 for Chipotle’s Financial Statement.…

    • 1654 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Founded by Steve Ellis in 1993, his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining, he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements:…

    • 706 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Chipotle Mexican Grill is a major restaurant in the category of “fast casual food,” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006, going from stock prices of $45 a share, all the way to prices of $302.96 in 2012. However, Chipotle has seen its share of downturns over the year and may be in danger of a downward trend. This can be attributed to multiple issues. The emergent of new competitors, or existing competitors with new products, rising costs of product, and lack of innovation could all attribute to a downward turn. All of these will be examined throughout…

    • 1628 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Chipotle Mexican Grill (CMG), Inc. is a chain of restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in burritos and tacos. Chipotle is fast casual style restaurant which use health and quality food to become favored of their customers. “Food with integrity” is their commitment as well as mission statement to finding the best ingredients raised with respect the farmers, animals and environment.…

    • 1183 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In the 90's it was very hard to find a fast pace food environment that could actually serve quality food, that’s where Chipotle began to stand out. Bringing authentic and fresh Mexican ingredients is one of the many things that makes chipotle stand out to their competition. Chipotle meats are fresh, never frozen, left over night to marinate and grilled fresh every hour .They raise their cattle in humane conditions which help the quality of their meat, from my experience at dinging in this restaurant it always carries a peculiar taste as compared to other restaurants who have added hormones to enhance flavors. You can taste the unadulterated flavors in their vegetables, salsas, and guacamole versus the genetically modified condiments provided at other establishments. Chipotle is one of the few places that thrive on quality and quantity in a fast food environment yet still guarantying fresh flavorful organic ingredients. For those who are now a part of the health conscious wave this is without a doubt the best option for not only them but for…

    • 669 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Tex-Mex style cuisine is the specialty at Chili's Bar and Grill. Hand-crafted burgers, fajitas, and baby back ribs are just three of the dishes the franchise is known for. Salads, sandwiches and appetizers such as chicken wings, southwestern egg rolls and queso also are available options. Pair any dish with a signature Presidente margarita.…

    • 119 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Chipotle Research Paper

    • 250 Words
    • 1 Page

    Chipotle: This is a Mexican grill which specialises in foods such as burritos and tacos. The restaurant has a significant slogan, ‘Food with Integrity’ which motivates them to serve healthy foodstuffs including; rice, beans, and the variety…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Chipotle Mexican Grill

    • 509 Words
    • 3 Pages

    Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion in revenues from 1,000 restaurants. The company offers fast-casual, fresh Mexican food restaurants in the United States, UK, and Canada. In 2010 it had revenues of $1.74 billion.…

    • 509 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Taco Bell

    • 2878 Words
    • 12 Pages

    This world-known chain of restaurants provides you a great opportunity to open your own restaurant in Russia. We like to present our franchise on International Fast Food Fair 2013 (IFFF) which takes place in Moscow during the dates 18.03.2013-20.03.2013. The administration of this fair expects to see more than 4500 people so, it’s great opportunity for us to attract the attention of customers.…

    • 2878 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Wendy S Final Report

    • 859 Words
    • 3 Pages

    The main objective of this research is to find the current problems faced by Wendy’s fast food chain and to create effective solutions in order to make Wendy’s Restaurant the number one among the competition. A Restaurant fast food chain is only successful if it can make happy and loyal customers. The main aim is to conduct proper online research and focus on the various challenges faced by the fast food chain. My main aim is to obtain the results of several surveys that are available online. New campaigns can also be launched in order to increase the public awareness regarding…

    • 859 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Jollibee - Document

    • 7540 Words
    • 22 Pages

    The fast food industry is a robust market to enter, let alone be competitive in. This case study will take a look at a corporation that started as family business, but today, is a major global competitor. The Jollibee Foods Corporation is a fast food chain originated in the Philippines and is the vision of Mr. Tony Tan Caktiong. His corporation is built on the core values better known as the "Five Fs"; friendliness, flavorful food, fun atmosphere, flexibility in catering to customer needs, and a focus on families (Bartlett, 2011, p. 34). Mr. Caktiong, just like many other business owners in the global marketplace, realizes the challenge of expanding into the global market while maintaining his corporation 's prominence in its home market.…

    • 7540 Words
    • 22 Pages
    Powerful Essays