Public Relations -Electronic Communications
In order to confirm and find what electronic forms of communication will be needed in the Public Relations field, heavy research was needed. I consulted not only books, but web sites as well. I wanted to make sure that I had a complete assortment of sources that would be the most realistic and comprehensive as possible. After sorting out my research, I came to these following conclusions:
1. Communications are widely used through out today 's Public Relation firms.
2. Accessibility is the key to connecting with people in that field.
3. Teamwork is everything.
4. What is needed to run a successful business?
5. What makes a good Public Relations agent?
6. Presentation of Materials
7. How to talk to your client
8. Financials
What forms of communication are used
Today 's Public Relations field is a lot more demanding today than it was just a few years ago. Money was more of the question than time. Today, money is still an object, but time is the key, with people always on the go, traveling and having to always be on the go, traveling and having fierce competition, staying in touch with new and old clients is key (Heath 34-102). The easier it is to locate someone, the better the lines of communication between customers and agents is. Public Relations firms provide the following "staples" for their representatives; pager, cell phone and palm pilot. In cases, it is Nextel 's and pagers. The ever- growing need to stay in constant communication with clients and the office will not stop growing.
People need constant communication many Public Relations firms, as well as the companies have intranet, extranet, internet, email programs, laptops, pagers, voice mail and electronic planners as part of their staffs everyday exposures. The laptop and everything else aids in making sure minutes and seconds. But this technology must be kept current (Lucenko 1-29).
2
¨ Companies that grow larger need to keep in constant contact with both their employees
1. Communications are widely used through out today 's Public Relation firms.
2. Accessibility is the key to connecting with people in that field.
3. Teamwork is everything.
4. What is needed to run a successful business?
5. What makes a good Public Relations agent?
6. Presentation of Materials
7. How to talk to your client
8. Financials
What forms of communication are used
Today 's Public Relations field is a lot more demanding today than it was just a few years ago. Money was more of the question than time. Today, money is still an object, but time is the key, with people always on the go, traveling and having to always be on the go, traveling and having fierce competition, staying in touch with new and old clients is key (Heath 34-102). The easier it is to locate someone, the better the lines of communication between customers and agents is. Public Relations firms provide the following "staples" for their representatives; pager, cell phone and palm pilot. In cases, it is Nextel 's and pagers. The ever- growing need to stay in constant communication with clients and the office will not stop growing.
People need constant communication many Public Relations firms, as well as the companies have intranet, extranet, internet, email programs, laptops, pagers, voice mail and electronic planners as part of their staffs everyday exposures. The laptop and everything else aids in making sure minutes and seconds. But this technology must be kept current (Lucenko 1-29).
2
¨ Companies that grow larger need to keep in constant contact with both their employees
Cited: Conference Board, The. Communicating The Future. New York: The Conference Board Press. 1999: 5-27. Dowling, Grahame R. Creating Corporate Reputations. New York: Oxford University Press. 2001: 59-102. Farrell, Bob. Interview. Boone, NC: By Carla Farrell. 5 Sept 01. Heath, Robert. Handbook of Public Relations. California: Sage Publications. 2001: 639-800. Holtz, Shel. Ongoing Crisis Communication: Planning, Organizing, et al. New York: AMACOM. 1999: 127-363. Lucenki, Kristina. Public Relations on the Net: Winning Strategies. New York: Conference Board. 1999: 22-38. Middleburg, Don. Winning PR In the Wired World: Powerful Strategies for the Noisy Digital Space. New York: McGraw Hill. 2001: 49-159. Newson, Doug. This is PR: The Realities of Public Relations. California: Wadsworth. 2000: 122-392.