Preview

Project Report on Big Bazaar, Hubli

Powerful Essays
Open Document
Open Document
7336 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Project Report on Big Bazaar, Hubli
[pic]

EXECUTIVE SUMMARY

Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July.

The Management system - Big Bazaar

1. 80 well-qualified employees

2. The Security system includes 15 securities regular [Day-12, Night-3] & 18 at the weekend.

3. 25 Back staff.

4. 21 House keeping and

5. 15 Part times.

This project is on Marketing Department of the Big Bazaar Multinational Company. This project briefly covers the study of marketing in the organization.

CHAPTER-2

INTRODUCTION OF THE STUDIES

As a part of BBA II year III semester students Archana & Shilpa of Karnataka arts College Dharwad, Department of Management Studies, has visited a Big Bazaar it’s a Multinational Company. It is placed in many cities but we did our project in Hubli.

We are placed here by our trainee to acquire practical knowledge. We as students of Management Studies are very grateful to the co-ordinator Mr. CHACHADI & placement officer HIREMATH. So we are glad for having considered and assigned this project works which will help to sharpen & perk up our intellectual abilities.

This helps us to apply the concepts & fundamentals which we have learnt in our course & to know their scope & practical application in reality. This practical revelation enables us to take a coherent decision & also helps us to implement appropriately the other management functions. It also helps us to run business efficiently & effectively when we become or appointed as a business man or as a manager

OBJECTIVES OF THE STUDY:

➢ The main objective is to study about the “Marketing Department” by analyzing its process, strategy, & so on.

➢ To know the company profile includes introduction, brief history, nature of the company, mission statement of the company.

➢ To develop knowledge and understanding the nature and scope of Big Bazaar.

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Nowadays in any business success, marketing always plays as a key part and have the most important role in doing business around the world. According to the economic in the real world nowadays is quite down, it makes many companies were shut downed or took over, and also have a new business enter in the market so the marketing is the important factor to make the business running and succeed. Marketing is the process of introducing and promoting the new product or service to the market and achieve the company’s objective, customer’s need, and competitors. Although we can achieve these goals, but the success marketer have to more concern and responding to a criticism, and use it to adjust the…

    • 718 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Defining Marketing Paper

    • 1004 Words
    • 5 Pages

    Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the organizational success.…

    • 1004 Words
    • 5 Pages
    Better Essays
  • Better Essays

    In this paper, the author’s personal definition of marketing as well three definitions from different sources are provided. The author also explains the importance of marketing in organizational success. Lastly the author provides three examples from the business world to support her explanation.…

    • 1112 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Scottland Segmentation

    • 415 Words
    • 2 Pages

    The marketing strategy was started to be constructed on the internal and external analysis. First was decided what the company will sell in order to positionate their selves in the customers mind. The Company in order to succeed they need to sell in the background of the product emotions, stories which are crucial nowadays, having a ‘renaissance society’. In the second step the information about the market were collected to have a better insight about the segments that can be made and also to understand which economic elements can affect the company.…

    • 415 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Throughout this paper marketing will be defined and discussed using a personal definition and at least two others from two different resources. Based on these definitions, an explanation of the importance of marketing in success of an organization will follow. Next, there will be three examples from the business world to support the explanations. Finally, how the businesses used marketing for success will be discussed followed by a conclusion.…

    • 777 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Syllabus

    • 1801 Words
    • 8 Pages

    This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues.…

    • 1801 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Spar Case

    • 4843 Words
    • 20 Pages

    Big Bazaar, the country's leading discount hypermarket, has opened its first outlet in Mangalore on 24th April 2006. It is said that this is the 27th Big Bazaar outlet in the country and the sixth one in southern region. Big Bazaar will provide shoppers with 32,000 sq ft of shopping experience and will offer over 1.6 lakhs products under one roof at the best prices available in the market, he said. Located at Bharath Mall in Mangalore, Big Bazaar has a `Food Bazaar', `Furniture Bazaar' and `Electronic Bazaar'.…

    • 4843 Words
    • 20 Pages
    Good Essays
  • Good Essays

    acme group

    • 3180 Words
    • 23 Pages

    The specific objective of this study is to determine how the marketing strategies are applied in an organization. This situational analysis helps to compare the theoretical knowledge with the practical experience.…

    • 3180 Words
    • 23 Pages
    Good Essays
  • Good Essays

    The quality of education imparted by HELP ensures that not only are its graduates preferred over others for employment by multinational companies and discerning employers in many areas of the globe, they also rapidly assume responsible leadership roles and positions.…

    • 768 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Marketing and Pastry Shop

    • 1962 Words
    • 8 Pages

    * The main objective of this project is to conduct a depth study of the Marketing department…

    • 1962 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    The course deals with the study of the nature and scope of marketing management including the analysis of macro and micro environments; understanding buyer behavior, market segmentation, targeting and positioning; as well as designing the marketing mix based on marketing information and research; and finally the implementation and evaluation of the marketing effort. Throughout the course, the emphasis is on implementation of marketing concepts and tools.…

    • 493 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    business studies

    • 8189 Words
    • 33 Pages

    In this detailed project we covered all most all the topics related to the marketing…

    • 8189 Words
    • 33 Pages
    Powerful Essays
  • Powerful Essays

    Big Bazaar

    • 816 Words
    • 4 Pages

    So that, you should design a table which include column such as number, types of work, who train?, when, what are records?…

    • 816 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Dabbawala Case Study

    • 1081 Words
    • 5 Pages

    There are different performance objectives (quality, speed, dependability, flexibility and cost) which are the company priorities because it used to quantify the efficiency and effectiveness to an action. For Dabbawalas service these five objectives and it can be defined as:…

    • 1081 Words
    • 5 Pages
    Good Essays
  • Best Essays

    This report helps to obtain an idea on the present situation of the strategic marketing and an understanding of the corporate objective as a whole.…

    • 4470 Words
    • 19 Pages
    Best Essays

Related Topics