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Introduction: Product and services design is playing important roles for an organization to go though business. As companies choose different ways to design their products and the type of services they provide. Which include: standardization, mass customization, delayed differentiation, modular design, and robust design. Deciding which method to use is very important along with deciding the company’s target market. Deciding the right method,establishes good productivity and efficient way for operations.

Service design is an activity of organizing and planning people, communication and material components in order to improve service quality. It is the cor-operation between the service provider and customers and the customer’s experience. The two most important issues in service design are the degree of variation in requirements and the degree of customer contact in which determines how standardized the service can be. A better degree of customer contact will leads to better selling. In addition concepts and ideas generated are captured in sketches or in service prototypes. The strong visual element,combined with the opportunity to text and rapidly change services and interfaces, delivers real value in today’s competitive markets.

Product Design combines ergonomics with product and business knowledge to generate ideas and concepts and convert them into physical and usable objects or services. The discipline covers the entire range of activities from concept, manufacturing, testing to product launch. Product Designers conceptualize and evaluate ideas and themes they find profitable. The designers make these ideas tangible through products using a systematic approach.

Difference between service design and product design:

Service design is an intangible aspect while product design is tangible. Services are generally created and delivered at the same time and can not be held in inventory like actual products. Also, services are highly

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