Plus Minus Zero. Advertising Strategy
www.plusminuszero.jp
Table of Contents I. Plus Minus Zero introduced 1) Simple idea behind the company 2) Design 3) Target audience selected II. Unique Preposition III. Production. 3 double page products advertisements 4) Initial ideas and argument behind them 5) Final choice and design of adverts a. Typography chosen b. Tagline idea explained c. 3 Products to be advertised i. Electronic Calculator XS ii. Torch Flashlight iii. Cordless Telephone 6) Media choice. Advertising campaign directed d. Printed media targeted. Explanation e. London Underground advertising f. London black cabs advertising g. Ambient media a. Cup holders b. Beer mats IV. Mood board V. Media board VI. Final look of Plus Minus Zero Campaign. Evaluation
Plus Minus Zero introduced
Simple idea behind the company
The challenge of the task was to introduce unknown but prosperous Plus Minus Zero to the English market. It was essential to allocate their products on the marketplace and direct them to the selected target audience. Throughout the advertising campaign 3 separate double page advertisements were to be published in carefully chosen print media.
Corporate company campaign was introduced in order to make Plus Minus Zero more recognised. Plus Minus Zero originates in Japan and proposes an attractive range of products for fashion conscious audience. Company is aiming to become globally recognised. Simplicity is the key.
Design
It can be said that Plus Minus Zero designs without designing. The whole concept of the company lies behind simplifying everything possible. Space becomes uncluttered and flawless. It is recreated to please the eye and relax the mind. Chaos is removed resulting in a relaxed atmosphere in a workplace and home. The boundary between them is removed.
Table of Contents I. Plus Minus Zero introduced 1) Simple idea behind the company 2) Design 3) Target audience selected II. Unique Preposition III. Production. 3 double page products advertisements 4) Initial ideas and argument behind them 5) Final choice and design of adverts a. Typography chosen b. Tagline idea explained c. 3 Products to be advertised i. Electronic Calculator XS ii. Torch Flashlight iii. Cordless Telephone 6) Media choice. Advertising campaign directed d. Printed media targeted. Explanation e. London Underground advertising f. London black cabs advertising g. Ambient media a. Cup holders b. Beer mats IV. Mood board V. Media board VI. Final look of Plus Minus Zero Campaign. Evaluation
Plus Minus Zero introduced
Simple idea behind the company
The challenge of the task was to introduce unknown but prosperous Plus Minus Zero to the English market. It was essential to allocate their products on the marketplace and direct them to the selected target audience. Throughout the advertising campaign 3 separate double page advertisements were to be published in carefully chosen print media.
Corporate company campaign was introduced in order to make Plus Minus Zero more recognised. Plus Minus Zero originates in Japan and proposes an attractive range of products for fashion conscious audience. Company is aiming to become globally recognised. Simplicity is the key.
Design
It can be said that Plus Minus Zero designs without designing. The whole concept of the company lies behind simplifying everything possible. Space becomes uncluttered and flawless. It is recreated to please the eye and relax the mind. Chaos is removed resulting in a relaxed atmosphere in a workplace and home. The boundary between them is removed.