David said that his dog died and he did not want anyone to experience the loss and suffering that he had to endure. This is a good technique of persuasion because it produces sympathy for David and makes him more relatable, because most people have lost a pet at some point in their life. Another, trick we used to persuade the audience is we used science terminology to make the infomercial seem convincing. We have no reason to believe that phenylethylamine will increase serotonin and dopamine in dogs. We also do not know if an increase in these neurotransmitters would increase the love that a person’s dog has for them. This is another persuasive technique because most people hear that it sounds complicated or that it uses science termonology and will be more inclined to believe that the product works. Furthermore, the infomercial contained a testimonial from David’s friend and from a fake doctor. The expert endorsement made the ad seem more credible, but the expert was not legitimate. They said that they were a doctor, but they were not. Even if they had their doctorate they never specified that it was in, as far as the audience knows they could have their doctorate in astrology. This strategy makes it seem more convincing, though, because someone with a high degree endorses it. Most people in the public do not think to question if the doctorate is in a pertinent field they are
David said that his dog died and he did not want anyone to experience the loss and suffering that he had to endure. This is a good technique of persuasion because it produces sympathy for David and makes him more relatable, because most people have lost a pet at some point in their life. Another, trick we used to persuade the audience is we used science terminology to make the infomercial seem convincing. We have no reason to believe that phenylethylamine will increase serotonin and dopamine in dogs. We also do not know if an increase in these neurotransmitters would increase the love that a person’s dog has for them. This is another persuasive technique because most people hear that it sounds complicated or that it uses science termonology and will be more inclined to believe that the product works. Furthermore, the infomercial contained a testimonial from David’s friend and from a fake doctor. The expert endorsement made the ad seem more credible, but the expert was not legitimate. They said that they were a doctor, but they were not. Even if they had their doctorate they never specified that it was in, as far as the audience knows they could have their doctorate in astrology. This strategy makes it seem more convincing, though, because someone with a high degree endorses it. Most people in the public do not think to question if the doctorate is in a pertinent field they are