Preview

pestel

Good Essays
Open Document
Open Document
1354 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
pestel
Political Factors

Political factors has to do with politics of the day prevailing in country. It is generally assumed that if political temperatures are down; businesses tend to flourish and the vice versa is also correct. In this particular case, it can be said that it is neutral and thus not expected to cause much rubble in the new companies operations. However, future political challenges cannot be ruled out. Nike being number one sportswear in the USA, its profits, turnovers, marketing sponsor ships and advertising surmount all other sports wear companies. This company is not only positioned as a market leader but also leaders in the industry labor practices initiatives. Although Nike had suffered bad publicity over the last decade, for various reasons, it is best placed in the political climate as an ethical company. This gives it a good public reputation, which keeps on strengthening the brand name. neutrality of USA political temperatures as well as Nikes commitment to industry leading transparency in matters related to social responsibility made the company to be named as the top US company and one of the top ten companies in the world in the current sustainability global reports program. Nike Company's external environment had a lot of political pressure. The company suffered entry mode regulations, intellectual property rights were infringed on when tiger took it to court. The company did not face any issues with taxation laws in California. When the company went public, many people bought share in it helping it to grow and compete favorably with Adidas and tiger brands. The major issue which affected the reputation of Nike Company is employee wages and benefits. Employee was paid low wages and benefits. Furthermore, the salary issues led to change of management regulatory the factor which affected the organization competitiveness in the market (Kotler, 1998).

Economic Factors

The increased demand for the products in the sporting clothing

You May Also Find These Documents Helpful

  • Good Essays

    Nike Swot Analysis Essay

    • 482 Words
    • 2 Pages

    There are several significant athletic and leisure footwear companies and sports equipment firms that produce similar products. Some of the primary ones are Puma and Adidas are some of the big competitors with Nike. Other large companies have diversified their product lines to include athletic and leisure apparel including Under Armour and lululemon. This type of quick change in technology and customer preferences can result in a risk for Nike. Demand for Nike’s products relies on what the norm in many sports and fitness related activites are, as well as the ever-changing trends, these generally control the financial results of Nike. If competitors have more success attracting customers with more appealing footwear or apparel, this would also hurt business…

    • 482 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Over the last 20 years, many corporations of the United States have moved their factories overseas as a way of reducing taxes, avoiding strict government regulations, and reducing overall costs. Nike Inc. is no different. They have hundreds of factories in various countries like South Korea, China, Vietnam, Taiwan, Pakistan and China. US based companies view this as an opportunity fulfil the consumers’ needs while maintaining much lower costs of production. The poor decisions of these corporations have been highlighted by the media with Nike getting a major portion of the scrutiny and highly criticized based on its organizational culture. Issues that have…

    • 1081 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Nike Stock Analysis

    • 833 Words
    • 4 Pages

    “On January 25, 1964 Nike, formerly known as Blue Ribbon Sports was founded by Bill Bowerman and Phillip Knight. It officially became Nike Incorporated on May 30, 1978”(Nike Business). During the late 70s to early 80s Nike’s initial focus was Track and Field but later expanded into various sports such as : soccer, golf, hockey and basketball just to name a few.” In 1980, Nike entered the decade on the success of its Nike Air technology, and at the end of that year Nike completed its initial public offering (IPO) and became a publicly traded company on the New York Stock Exchange. The reason for going public was typically viewed as a means of raising addition capital without having to borrow, and also increase the company’s profile by having the public be more aware of their company. Also by that time Nike had acquired 50 % market share in the US sports shoe market, which was more than double its closest competitor Adidas”(Nike Business). Other major competitors in the shoe market included Rebook, Converse and Fila, but in 2003 Nike acquired Converse which earned them a greater share of the market. Nike is now the leading apparel company in the world since its expansion into the clothing market. They have a wide range of target audiences but the main focus is on people who are active and enjoy high quality athletic goods, especially footwear. “Nike also believes in the ‘big ad, big athlete’ philosophy to help market their product, and this had proven to be very successful over the years”(Nike Business). Consumers synthesize the Nike brand name with success because of the athletes who typically endorse the product are very successful.…

    • 833 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Nike plays an enormous role in our youth fashion and athletic attire and has a huge role in our world’s economy and the global effect it has on our earth. Working in the enormous Nike factories around the world is an opportunity to help these people survive. It is not slavery; it is a chance for the poor to get a job and support their families. Nike said they would change their practices and they have. Nike had a few steps to get back into the game. The first step was to identify the problems such as workers’ wages, working environment and then make the improvements, and while doing that they were helping the poor. In the past,…

    • 1816 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    Nike sells to approximately 140 countries around the world and currently boasts an approximate revenue of $8,776,900,000 These revenues are based on product sales of shoes, clothing, and other sports products. Advertising expenditures currently total $223,300,000 and include the following allocations: $64,975,000 for network television, $31,447,000 for consumer magazines, $7,700,000 for spot television, $343,000 for newspapers, $134,000 for outdoor postings, and $36,000 for radio. (Reed Elsevier) Most footwear products are made outside of USA. However apparel products are produced in the USA and abroad. (www.statcan.ca) In this article we will try to explore the interaction between the company Nike and its external business environment, as well as the internal strengths and weaknesses of the company. We will attempt to discover some of the significant changes and events in the external environment that have occurred in the last 5 years and have directly impacted Nike. We will describe how the company adapted and responded to these changes and what the effects of these events were. Also we will identify and describe some of Nike's internal strengths and weaknesses.…

    • 4587 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Nike - Hitting the Wall

    • 1344 Words
    • 6 Pages

    1) The intension with which it has acted: any corporate’s acts are a manifestation of the values of individuals responsible for making decisions. In my view the most relevant reading that applies to Nike is Kant’s philosophy of acting in good will to others and out of moral duty. Kant believes people should respect the rights and dignity of others. However, by having a supplier selection criterion, which focuses on lowest cost and does not include any information on how the goods are manufactured, by who, where they come from, and how the supplier manages such a low cost, Nike has committed a serious oversight of its duties and moral responsibilities. In the process it has acted in sheer self-interest and has ignored the workers’ rights and dignity. It becomes even more important in Nike’s case because it commands a really high bargaining power and could have easily got any information it wanted.…

    • 1344 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The initial reaction from Nike was to say that it was not their responsibility to oversee what was going on overseas. Nike did try to have someone investigate the situation; however Nike only had the private investigator look into the poor labor conditions. The problem was that the world wanted to know about the issues about child labor, and compensation. If Nike had wanted to let this bad publicity die down, they should have allowed an independent company investigate the entire situations. After their findings Nike should have apologized for any wrong doing and then Nike should have tried to correct the problem. Nike would have looked bad for a short period of time. But they would have looked more accountable had they acknowledged their mistakes and try to alleviate the problems. In the end Nike created more of a problem for…

    • 501 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Nike has become one of those global companies targeted by a broad range of campaigning pressure groups and journalists as a symbolic representation of the business in society. In Nike 's case, the issues are those of human rights and conditions for workers in factories in developing countries. In the face of constant accusations, Nike has developed a considered response but the criticism of Nike still continues.…

    • 571 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Nike Inc., is one of the largest and most successful manufacturers of athletic apparel. The company’s successes were not without failure in handling important legal, ethical and societal issues. Nike was accused of unfair overseas labor practices in its factories and for making misleading claims about its involvement. Nike’s unethical practices in these overseas territories were not illegal. In contrast, it was illegal when Nike used the media to make false statements regarding its overseas labor practices. Nike was acting socially irresponsible to allow unfair labor practices in affiliated factories and when the company deliberately attempted to mislead its customers and society in general. The allegations against Nike were confirmed by the Courts and the company took important admirable steps to improve its overall operations.…

    • 5337 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Nike is the world’s single largest producer of sporting wear, clothing, shoes and accessories. An Oregon based company founded in 1972 by Phillip H. Knight and William J. Bowerman. Nike’s broad range of products is the key to it’s success, it’s range includes Nike Skateboarding, Nike Golf, Nike Pro, Nike +, Nike Air Jordan and owns other big names such as surf brand Hurley; shoe manufacturer Cole Haan; and two large sports companies – Converse and Umbro. Having such huge sponsorship contracts with many of the world’s biggest athletes and sports teams, these huge profiles are simply another outlet for Nike to promote their products. Nike currently employs over 31,000 people across more than 30 countries, Nike’s revenue for 2008 was a staggering $184 billion which is more than many small country’s GDP. However since this huge multi-national corporation has moved nearly all of it’s production to cheaper Asian countries there has been much concern brought forth about the legality and ethics of the company’s operations in these countries, many claiming exploitation of labour and human rights abuses are taking place.…

    • 1034 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Brazil is rapidly privatizing many industries and its attitude toward a free market economy has changed significantly in the past 10 years. However, it seems the country still has a perception that often times associates capitalism with “greedy” developed countries. If the opinion of Brazil’s president is a reflection of how some of its people feel this is certainly the case. In 2008, Brazil’s president lambasted US corporations and the US government for “infecting his nation with problems that were not of its making (The New York Times, 2008).”…

    • 848 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Ethical Perspectives

    • 1079 Words
    • 4 Pages

    Nike Corporation is among those corporations that have been highlighted and criticized for its organizational culture. This Corporation, founded by Bill Bowerman and Philip Knight, has had companies based abroad from the very beginning in an attempt to increase its profits around the world. By doing…

    • 1079 Words
    • 4 Pages
    Best Essays
  • Good Essays

    Nike Labor Practices

    • 2137 Words
    • 9 Pages

    When people hear the name Nike they think of great footwear, quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride, thinking what they are wearing will improve their own personal athletic goals, or simply boost their self-confidence. Also, people purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. Nike being in the market, has opened so many doors for athletes and being in the media and advertising positive social values. Nike is a well-established company that endorses many top athletes that have a positive influence on its consumers. Nike does not show the same values with any of its illegal and immoral labor practices. There are ways for Nike to eliminate…

    • 2137 Words
    • 9 Pages
    Good Essays
  • Better Essays

    Environmental Factors

    • 1031 Words
    • 5 Pages

    Nike’s influence on global economic interdependence is very great. Nike has several countries that they not only market to but outsource work to such as a company called Silver Star in the country Pakistan who has been producing their soccer balls since mid 2007 (Nike Biz, 2010). Because Nike does a great amount of global production business they have a very influential effect on trade practices and agreements as it pertains to their business deals. For example Nike has created the Workers in Factories “Freedom Association” (Nike Biz, 2010). This association is committed to bringing all trade practices and agreements up to human standards for all its workers in the factories who are committed to producing Nike’s products across the globe.…

    • 1031 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    pestle

    • 2228 Words
    • 9 Pages

    M3 - Explain the ethical concerns of the communities in which Primark operates and suggest measures that could be taken to improve corporate responsibility.…

    • 2228 Words
    • 9 Pages
    Powerful Essays