Program: UH
Lecturer: Mr. TAN SENG TECK Subject Name: Professional Development For Marketers
Subject Code: MGT2207 Session: AUG 2014
Course
MGT 2207 (Professional Development for Marketers) (Part B)
Student evaluation
100 % Coursework
Intake
APRIL 2014
Programme
BBDUH
Assignment (Semester A)
50% Group Assignment
Lecturer
Dr. Tan Seng Teck (INTI International College Subang)
Due Date
TBA
1.1 Description
In Semester A, students were required to work in groups in relation to researching and writing an academic paper in relation to the topic of ethics and marketing. The assessment for Semester B is inextricably linked to Semester A. You are required in this semester to reflect on your work and your contribution to the group in Semester A. You are then required to critically evaluate your personal / professional strengths and weaknesses as a marketer and most importantly how and what you can / will do to eliminate your weaknesses / enhance your capabilities (SWOT). Therefore, the assessment in Semester B is action based i.e. requiring students to provide a personal and professional development plan (PDP) on how they can enhance their personal and professional wellbeing and excels as a professional marketer.
This learning outcome for this task can be summarised in the table below:
Learning Outcome
Tasks and assessment
Understand the complexities in team work
√
Understanding personal weaknesses / strengths (SWOT)
√
Understanding professional weaknesses / strengths (SWOT)
√
Developing concrete steps for self- improvement and to excel as a professional marketer
√
1.2 The Task
This is an individual assignment and your assignment is categorised into three (3) parts:
1.2.1 PART 1
A reflection on the dynamics of teamwork (20%) (Approximately 1,500 words)
You are required to critically reflect (using relevant theories