Preview

Perception of Customers Towards Online Travel Agencies

Better Essays
Open Document
Open Document
3509 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Perception of Customers Towards Online Travel Agencies
Examining Perception and Attitude of Customers Toward Two Online Travel Portals

YATRA.COM & MAKEMYTRIP.COM

A SYNOPSIS SUBMITTED TO

THE DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY, CHEHRU

BY:

NIPUN GUPTA, BHANU PARTAP & ASHWINI

UNDER THE SUPERVISION OF

MR. SANJEEV SHARMA

DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY, CHERU

INTRODUCTION

The OTA (online travel agency) business in India is currently expected to be approximately $800 million and depends largely on air travel-related transactions (2008). With growth clocking around 50%, India will soon be placed among the top ten markets for internet air bookings. The market space is quite cluttered, with a range of both established companies and start-ups providing undifferentiated offerings. Seemingly, price has played the predominant role in customers' choice of service provider.

Makemytrip.Com

Nurtured from the seed of a single great idea - to empower the traveller - MakeMyTrip went on to pioneer the entire online travel industry in India. MakeMyTrip has revolutionised the travel industry over the years. This is the story of MakeMyTrip, India’s Online Travel Leader.

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

After consolidating its position in the market as a brand recognised for its reliability and transparency, MakeMyTrip followed its success in the US by launching its India operations in 2005.

With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new airlines, MakeMyTrip offered travellers the convenience of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    B120 Tma01
    • 594 Words
    • 3 Pages

    B120 Tma01

    Customers of the Original Travel Company have one primary concern which is to get the highest quality service at the best possible price. Their main contribution is the finances they bring in by ordering a holiday or an adventure with the company.…

    • 594 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Sta Travel Case
    • 1175 Words
    • 5 Pages

    Sta Travel Case

    When Internet was introduced in the 1990s, STA Travel experienced an increase in competitors as the Internet was predicted to account for more bookings than offline alternatives. In an effort to respond to the technological transformation while continuing to build the company’s customer base, STA Travel developed the philosophy: “as local as possible, as global as necessary.” To remain local, each country was responsible for the upkeep of STA Travel sales and marketing arms. However, to achieve the “as global as necessary” aspect, STA Travel also explored interactive websites and potential marketing tools to increase appeal. The North American division first explored the possibility of Second Life and believed the website could foster a desirable virtual environment to customers in order to gain a competitive advantage over competitors, but this would face resistance from marketing departments abroad.…

    • 1175 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Case 8 Week 2
    • 623 Words
    • 2 Pages

    Case 8 Week 2

    1) The members of the founding team each bring years of experience in website development, a passion for travel, and the desire to develop a community of compatible and adventurous individuals. Casey Fenton was responsible for developing the original idea and website for the business based on his experiences traveling through Iceland. Both Hoffer and Le Tuan had spent numerous years accumulating experience at software companies and also shared in the unique global perspective of the group. Additionally, both Fenton and Hoffer had prior involvements with technology startups and brought a degree of entrepreneurial experience to their team.…

    • 623 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Organisational Strategy at Flybe
    • 3399 Words
    • 11 Pages

    Organisational Strategy at Flybe

    For the purposes of this report I have chosen Flybe as my main focus of discussion in the UK and European airline industry. Flybe is Europe’s largest regional airline with 162 routes, operating from a total of 53 departure points. In this report I will analyse why it has made sense for Flybe to build on their strengths of being a regional operator and how they have managed to find a niche in the crowded airline marketplace. I will also discuss their strategy for future growth and how they have chosen their battleground carefully. I will discuss in detail how Flybe is attempting to fulfil its mission statements of “Low Cost, But not at any cost” and “To give you safe, efficient and friendly service”(Flybe, 2008).…

    • 3399 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Digital Marketing Campaign
    • 448 Words
    • 2 Pages

    Digital Marketing Campaign

    The launching of its own YouTube channel called DTour in april 2013 came after a research that shows that 70 percent of people don’t know where they’re going when they start to plan a trip. The aim of the DTour campaign is get a full digital engagement in the Travel Market, 'allowing travelers to post their own videos and tips while also helping them plan and book trips'(Crooker, 2013).…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    HTSP Assessment Revision Material M Hellip

    • 5343 Words
    • 39 Pages

    HTSP Assessment Revision Material M Hellip

    1.1 Compare and contrast the different approaches and theories used to identify and evaluate business…

    • 5343 Words
    • 39 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Mba in Hospitality and Tourism
    • 2459 Words
    • 10 Pages

    Mba in Hospitality and Tourism

    Tourism is a sector that is more possible to be affected when a crisis occurs. As a crisis is defined every natural or man-made disaster that can impact the long-term functions of an organization or prevent it from keep operating normally. Management is never under a tougher test than in a crisis situation. When managers do or don’t do correctly, then and there, can have long-lasting implications for their organization. A well-defined crisis management program developed and implemented in advance can help a manager and their organization shine in what may otherwise be a time of dark disaster for everyone involved. Developing continuity plans involves identifying the strengths and weakness of the organization, designing contingency plans to mitigate potential loss and understanding how key stakeholders and the media are likely to react when they find out about a crisis. Examples of such crises are: terrorism attacks, air-crashes, hurricanes, tsunamis, political problems, economic crisis and so on. In order for an organization to be prepared to confront a crisis, survive from it and continue operating, there are some things that should be done and the most important one is developing a successful crisis management plan. There are many frameworks and approaches to risk and crisis management and we are going to use the 4 R’s approach. We will examine the case where a hurricane hits an area in Southeast coast of America, where there is a small tourism business. This business should follow the next 4 phases from which a crisis management plan should be consisted of.…

    • 2459 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Good Essays

    Travel Agencies-Intro
    • 763 Words
    • 4 Pages

    Travel Agencies-Intro

    A travel agency is a retail business that sells travel related products and services to customers on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. In addition to dealing with ordinary tourists most travel agencies have a separate department devoted to making travel arrangements for business travelers and some travel agencies specialize in commercial and business travel only. There are also travel agencies that serve as general sales agents for foreign travel companies, allowing them to have offices in countries other than where their headquarters are located…

    • 763 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    tigerair
    • 308 Words
    • 2 Pages

    tigerair

    Mission - to address the needs of our budget conscious travellers looking for a reliable and fun low-fare service in the Asia pacific region.…

    • 308 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    weekly accomplishment report in tourism department
    • 1226 Words
    • 7 Pages

    weekly accomplishment report in tourism department

    For this day I was assigned to answer and transfer phone calls for the whole day.…

    • 1226 Words
    • 7 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Etourism
    • 5110 Words
    • 21 Pages

    Etourism

    Buhalis, D. (2004). eAirlines: Strategic and tactical use of ICTS in the Airline Industry. Information & Management, 41 (7), 805-825. Buhalis, D., and Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet – The state of eTourism research. Tourism Management, 29 (4), 609-623. Brogan, C. and Smith, J.(2009). Trust Agents. Hoboken. NJ:John Wiley & Sons. Cox, C., Burgess, S., Sellitto, C. and Buultjens, J. (2009). The role of user-generated content in tourists` travel planning behaviour. Journal of Hospitality Marketing and Management, 18, 743-764. Deepthi Shanke, (2008). Conference on Tourism in India – Challenges Ahead, May 2008, IIMK. 1517 Egger, R., and Buhalis, D. (2008). eTourism Case Studies: Management and Marketing Issues. Burlington, MA: Elsevier. Frick, T. (2010). Return on Engagement: Contents, Strategy, and Design Techniques for Digital Marketing. Burlington. MA: Focal Press. Gupta, U. (2000). Information Systems: Success in the 21st Century. Upper Saddle River, NJ: Prentice Hall. Gretzel, Yuan, Y. and Resenmaier, D.R. (2000). Preparing for the new economy: Advertising strategies and change in destination marketing organizations. Journal of Tevel Research, 39(2), 146-156. Hamill, J., Stevenson, A. and Attard, D. (2011) National DMOs and Web 2.0, in Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases, edited by M. Sigala, E. Christou and U. Gretzel. Farnham: Ashgate. Kaplan, A.M. and Haenlein,M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons. 53(1), 59-68. Law, R., Qi, S. & Buhalis, D., (2010) Progress in tourism management: A review of website evaluation in tourism research. Tourism Management, 31(3), 297-313 Mills, J., Ismail, J., Werner, W., and Hackshaw, K. (2002). Cyber crimes and the travel and tourism consumer. In K. W. Wober, A. J. Frew, & M. Hitz (Eds.). Information and Communication Technologies in Tourism: Proceedings of the International Conference ENTER in Innsbruck, Austria (pp. 197–206). Springer-Verlag Wien. Poon , A. (1993). Tourism, Technology and Competitive Strategies, Cab International.…

    • 5110 Words
    • 21 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Sample Certificate
    • 2580 Words
    • 11 Pages

    Sample Certificate

    Far Eastern University Institute Of Tourism and hospitality Management This Certificate of Recognition is awarded to Erika Mariz Amora For displaying Exemplary Performance Best in Table Setting Under Food and Beverage Service and Procedure Subject Given this 13th day of October, 2012. ______________________ Harold B. Bueno. Lecturer, FBSP Far Eastern University Institute Of Tourism and hospitality Management…

    • 2580 Words
    • 11 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Kushagra
    • 1234 Words
    • 5 Pages

    Kushagra

    BEST EXPERIENCE OF OUR LIVES I would love to thank the entire team of RLT for being a great host to this trip. The team does a fantastic job in taking care of individual requirements for each of their clients. The itinerary is an outcome of their meticulous planning and their own travel experiences which we could feel being part of this seven day long trip. This trip is became one of the best experience of our life. Looking forward to travel again with you guys. SARGAM MISRA, TCS SURPASSED OUR HIGH EXPECTATION !!! I wanted to send my sincere thanks for arranging and delivering such a spectacular trip to ladakh. This trip surpassed my high expectations. We were truly fortunate to have Roads Less Travelled with us. RLT customized our…

    • 1234 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Adventure Tour Guide
    • 1945 Words
    • 8 Pages

    Adventure Tour Guide

    We take a strategic approach in analyzing, planning and executing our client’s requirement. Our industry experts anchor each of the activities and help the participants to relate the outcome of the program to the workplace atmosphere Adventure comes with its own thrill and also risk, Adventure not necessarily means putting oneself through uncalculated risks, hence choosing the right adventure travel operator or service provider is very important to have a good adventure outing in the safest way.…

    • 1945 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Mba Hotel Management
    • 418 Words
    • 2 Pages

    Mba Hotel Management

    ▪ GRT GRAND DAYS - Chennai, in F&B Service - From 6.12.2000 to 10.1.2001.-Winter Trainning…

    • 418 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics