Preview

Pepsi and Its Competitors

Powerful Essays
Open Document
Open Document
4636 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pepsi and Its Competitors
PepsiCo - World Leader In Convenient Foods & Beverages Industry

• Revenues – About $43 billion and over 198,000 Employees across the globe • PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay • PepsiCo brands are available in more than 200 countries and territories across the globe • PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales

A broad spectrum of beverages worldwide bringing fun and refreshment to consumers

Frito-Lay invigorates PepsiCo's portfolio of products with plenty of good food and 'good fun'

Tropicana, the strongest name in juices; the best of fruit

Quaker expands our portfolio with a wide range of healthy food choices

Gatorade's line of performance drinks adds over 40 years of rehydration & sports nutrition research to the PepsiCo portfolio

Our Corporate Philosophy

Performance with Purpose At PepsiCo we gauge our financial achievement by our social and environmental performance. Our sustainable efforts have given our business the solid foundation we need to keep pace with an ever-changing market

A Philosophy That Is Manifested At PepsiCo India Through A Comprehensive Sustainability Program

PepsiCo India - Our Portfolio Today Meets A Range Of Consumer Food & Beverage Needs
Beverage Need States
Refresh

Snack Need States
Refresh

Hydration

Enjoyment

Sustenance

Enjoyment

Health

Indulgence

Health

Indulgence

Nourishment

Transformation

Nourishment

Enhancement

Energy

Energy

Serviced By Muscular Brands That Enjoy Consumer Preference and Loyalty

Built Through Superior, ConsumerValidated Propositions, Rooted In Insight

And Supported By A Robust Information Ecosystem

Periodic KPI Tracking

Digging deeper

Consumer Insights • More than observation or findings – Deeper & more penetrating • Talking to consumers, not just talking about them • Recognizing relationships • Re-framing
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Environmental Factors
    • 1140 Words
    • 4 Pages

    Environmental Factors

    PepsiCo is a large company that conducts both domestic and global marketing and is very well known. One of the main products and one that I use everyday is Pepsi. PepsiCo also produces Quaker Oats, Lays chips, Gatorade, and Tropicana orange juice.…

    • 1140 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    What Makes Gatorade Work
    • 538 Words
    • 3 Pages

    What Makes Gatorade Work

    Millions of people drink sports drinks like Gatorade everyday, But very few people actually know what ingredients make up their favorite sports drink. Gatorade was thought up in 1965 by an assistant coach of the Florida Gators at the University of Florida and his team of physicians who wanted to create something to help his players deal with the heat of the Florida sun. They created a concoction they deemed “Gatorade”, named after the team of course. The beverage set out to replenish not only the fluids they lost on the field but the carbohydrates and electrolytes. After they instituted this drink the team began out doing their opponents in the heat and ended the season 7-3, But the question here is not “Does gatorade work?”…

    • 538 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Gatorade
    • 2167 Words
    • 9 Pages

    Gatorade

    One of Gatorade’s most noteworthy strength’s is its commanding share of the “active thirst” market, approximately 80%. (Portfolio.com) This makes Gatorade a cash cow for the Pepsi Company as growth is fairly calm. As evident by its impressive share of the market, Gatorade is an extremely popular brand and has outstanding brand recognition and loyalty. The company currently offers three lines of products: its Performance Series, Thirst Quencher, and Propel Fitness Water. The Performance Series appeals to athletes participating in demanding physical tasks and includes energy bars, nutrition shakes, specialized sports drinks, and energy drinks. The Thirst Quencher line offers the original Gatorade formula in a variety of flavors varying from the original flavors to morning flavors to Latin-inspired flavors. The Propel Fitness Water line offers an alternative to water drinkers who want a little more flavor and vitamins that water bottled water doesn’t have. All three of these lines combine to cover much of the sports drink market and beyond. Athletes need a way to refuel while they are engaging in their physical activities and Gatorade offers a solution. Unlike water, Gatorade drinks contain electrolytes that athletes lose when they sweat. Gatorade also has a wide array of flavors for consumers to choose from while water only has one. Most energy drinks are at least lightly carbonated and heavily caffeinated…

    • 2167 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Gatorade: Marketing Channel Analysis
    • 3898 Words
    • 16 Pages

    Gatorade: Marketing Channel Analysis

    Gatorade is a sports beverage designed to replace electrolytes and carbohydrates lost while exercising. Gatorade is owned and produced by PepsiCo and is positioned to be sold at supermarkets and convenience stores. The thirst quenching drink is sold as a high performance sports beverage in 80 countries world wide, with over 50 flavors. Gatorade can be found anywhere that Pepsi products are sold. PepsiCo manufactures a flavor concentrate that it ships to independent bottling facilities. The bottling facilities then mix the final product, bottle it in packaging supplied by an independent supplier, and distribute it to the various retailers. Gatorade is priced slightly lower than its main competition, POWERade. PepsiCo keeps very close control over the pricing of its products, ensuring that every channel member makes a profit. Product promotion for Gatorade is focused in three areas, media advertising, event sponsorship, and contests. The main competitor for Gatorade is the Coca-Cola product, POWERade. Currently Gatorade seems to have the upper hand because it is experiencing sales growth while POWERade is not expecting any growth in the next year. Gatorade keeps its competitive edge through product innovation. All of Gatorade 's product research takes place at a special facility called the Gatorade Sports Science Institute, use of this resource will help to maintain Gatorade 's competitive edge in the years to come.…

    • 3898 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Pepsico & Environment Paper" "Twitter @Faran Karem
    • 869 Words
    • 4 Pages

    Pepsico & Environment Paper" "Twitter @Faran Karem

    “Performance with Purpose”. That is American multinational corporation PepsiCo’s commitment statement. With operations in 200+ countries, PepsiCo has been dubbed the second largest food and beverage brand in the world. Focusing on environmental sustainability and reducing its carbon footprint, PepsiCo is said to be a proactive industry leader in decreasing their global impact, while being profitable.…

    • 869 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Operations Management In Frito
    • 314 Words
    • 1 Page

    Operations Management In Frito

    Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States and 30 percent of the non-U.S. market. Frito-Lay North America accounts for 31 percent of PepsiCo's annual sales.…

    • 314 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    pepsico
    • 980 Words
    • 4 Pages

    pepsico

    PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay is chairman of the board of directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are:…

    • 980 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Organizational Structure Paper
    • 1098 Words
    • 5 Pages

    Organizational Structure Paper

    PepsiCo has an organizational structure much like other companies. They have the owner and co-owners. These owners have people that they hired to run the company. They have a management team as well as those that are in sales. The sales people are the ones that work hard to bring in the money. They travel to stores and get people to join Pepsi Company and purchase their product for sales in their stores. They also have secretaries and a human resource department that work with the employees of the company and make sure that the company is run fairly.…

    • 1098 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Pepsi Case Study
    • 499 Words
    • 2 Pages

    Pepsi Case Study

    1. Select a specific company of your choice. Read about this company and its current position. Based on your study, identify some of the important macro environmental opportunities and threats for this company.…

    • 499 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Pepsi Co
    • 3932 Words
    • 16 Pages

    Pepsi Co

    Performance with Purpose is woven into PepsiCo’s fabric and is driven all the way through the business. It is a part of what we do, not an addition to what we do. We integrate a commitment to human, environmental and talent sustainability into all of our operations. Doing so creates a blueprint for PepsiCo to develop, manufacture and sell our products in a sustainable way, giving us a competitive advantage in markets all over the world, which in turn drives long-term growth. Our company’s commitment to continuously improve the world in which we operate is not confined to PepsiCo associates alone.…

    • 3932 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Best Essays

    Pepsico.
    • 2115 Words
    • 9 Pages

    Pepsico.

    PepsiCo Inc. is an American multinational company headquartered in Purchase, New York. Caleb Bradham invented Pepsi as a digestive aid in the late 1800’s; called “Brad’s Drink”. In 1898, Bradham changed the name to Pepsi-Cola. Herman W. Lay (Frito-Lay Company) and Donald Kendall (Pepsi-Cola) created PepsiCo in 1965. PepsiCo Worldwide Foods and PepsiCo Worldwide Beverages combined operations in 1986. PepsiCo has expanded from its product Pepsi to a wider range of food and beverage brands, the biggest of which include an addition of Tropicana in 1998 and a partnership with Quaker Oats to make a $25 billion business in 2001, adding the Gatorade line to its portfolio. PepsiCo restructured in 2007 dividing the company into three units’ food in the United…

    • 2115 Words
    • 9 Pages
    Best Essays
    Read More
  • Powerful Essays

    Pepsico
    • 8441 Words
    • 34 Pages

    Pepsico

    PepsiCo make, sell and distribute a variety of convenient and enjoyable foods and beverages in more than 200 countries and territories. Beverage business is the largest and highly profitable business.…

    • 8441 Words
    • 34 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Mountain Dew case analysis
    • 460 Words
    • 2 Pages

    Mountain Dew case analysis

    PepsiCo, Inc. is among the most successful consumer products companies in the world, with 1999 revenues of over $20 billion and 116,000 employees.…

    • 460 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Pepsi Co Case Study
    • 624 Words
    • 2 Pages

    Pepsi Co Case Study

    2) Coca-Cola’s first attempt at the Indian market began in 1958 until its withdrawal in 1977 following disputes with the Indian government. PepsiCo did not enter the Indian market until 1986, and Coca-Cola did not reenter the Indian market until 1993. Pepsi struggled to fight off local competition from various local brands, while slowly growing its market share. In 1993 the belief was that Coca-Cola would not take away any market share from local companies given that the beverage market was growing consistently from year to year. A unique opportunity for Coca-Cola arose when local producers tried to align themselves with the industry leader, offering to sell its bottling plants in four key cities. The same company also sold Coca-Cola the rights to some of its most popular local brands.…

    • 624 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Cocc Cola Timing of Entry of Entry Into the Indian Market
    • 1031 Words
    • 5 Pages

    Cocc Cola Timing of Entry of Entry Into the Indian Market

    The timing of entry by both companies lead to them experiencing different reactions. To enter the highly regulated Indian economy, the company PepsiCo had to struggle hard to 'sell' itself to the Indian government. It promised work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural activities. In addition, it made a host of other promises that made its proposal very attractive to the regulatory authorities.…

    • 1031 Words
    • 5 Pages
    Good Essays
    Read More

Related Topics