Pantaloon Marketing Strategy
Project Report on e p
‐ A Marketing Pers spective
Sub bmitted to Dr. A Anita Goya al Pr rofessor, M Marketing Group, IIM Lucknow w
S ubmitted by Group 9
Digvijay A Ade Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep K Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9
SECT S TION 1 (Words 1290)
The Compa any
Pantalo Retail (I oon India) Pvt. Ltd., a part o the Futur Group, is a leading I L of re s Indian opera of ator multiple retail form e mats. It is pr resent in bot the value and lifesty segment of the India th e yle an consum market. mer
ats Leading Forma
Future Group
Pantaloon n R Retail (Indi ia) Pvt. Ltd.
P Pantaloon c chain of fashion n outlets
Big Bazaar B hypermarket cha h ain
Food Bazaa F ar supermarket ch hain
Central chain of mal lls
K Key Facts s
H Headquarte Mumba er: ai O Operating S Space: 16 million squ m uare feets T Total Cities covered: 73 s 7 E Employees: 33500 : A Annual Rev venue/ Tur rnover: `63, ,477 million ($1,328.6 million) ( n 6 (FY2009)
ness Lines of Busin
1. 2. 3. 4. 5. 6. 7. 8. 9. E-Tailing Food Fashion Home Solu ution Telecom & IT General Me erchandise Leisure & E Entertainme ent Wellness & Beauty Books & M Music
Key products a and serv vices
Produc cts: Accesso ories Books Clothes s Electron products nic Entertai inment prod ducts Food pr roducts Footwe ear re Furnitur General merchandi l ise Health a beauty products and Sports g goods Brands s: Food: Brew Ba ar Cafe Bollywood Chamosa Food Ba azaar Sports B Bar Fashion: aLL Big Baza aar Blue Sky y Brand Fa actory Central Fashion Station oper Lee Coo Navaras Pantaloo ons Home and Electronic cs: Collectio i on Electron Bazaar nics e-zone Furniture Bazaar Home B Bazaar Home Town Telecom an IT: nd Gen M One Mobile M Port General M Merchandise e: Big Baza aar Blue Sky y Brand Fa actory Central Navaras Pantaloo on Shoe Fac ctory
Leisu and ure Enter rtainment: : Bo owling
‐ A Marketing Pers spective
Sub bmitted to Dr. A Anita Goya al Pr rofessor, M Marketing Group, IIM Lucknow w
S ubmitted by Group 9
Digvijay A Ade Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep K Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9
SECT S TION 1 (Words 1290)
The Compa any
Pantalo Retail (I oon India) Pvt. Ltd., a part o the Futur Group, is a leading I L of re s Indian opera of ator multiple retail form e mats. It is pr resent in bot the value and lifesty segment of the India th e yle an consum market. mer
ats Leading Forma
Future Group
Pantaloon n R Retail (Indi ia) Pvt. Ltd.
P Pantaloon c chain of fashion n outlets
Big Bazaar B hypermarket cha h ain
Food Bazaa F ar supermarket ch hain
Central chain of mal lls
K Key Facts s
H Headquarte Mumba er: ai O Operating S Space: 16 million squ m uare feets T Total Cities covered: 73 s 7 E Employees: 33500 : A Annual Rev venue/ Tur rnover: `63, ,477 million ($1,328.6 million) ( n 6 (FY2009)
ness Lines of Busin
1. 2. 3. 4. 5. 6. 7. 8. 9. E-Tailing Food Fashion Home Solu ution Telecom & IT General Me erchandise Leisure & E Entertainme ent Wellness & Beauty Books & M Music
Key products a and serv vices
Produc cts: Accesso ories Books Clothes s Electron products nic Entertai inment prod ducts Food pr roducts Footwe ear re Furnitur General merchandi l ise Health a beauty products and Sports g goods Brands s: Food: Brew Ba ar Cafe Bollywood Chamosa Food Ba azaar Sports B Bar Fashion: aLL Big Baza aar Blue Sky y Brand Fa actory Central Fashion Station oper Lee Coo Navaras Pantaloo ons Home and Electronic cs: Collectio i on Electron Bazaar nics e-zone Furniture Bazaar Home B Bazaar Home Town Telecom an IT: nd Gen M One Mobile M Port General M Merchandise e: Big Baza aar Blue Sky y Brand Fa actory Central Navaras Pantaloo on Shoe Fac ctory
Leisu and ure Enter rtainment: : Bo owling