* How did “packaging” of products allow manufacturers (and advertisers) to demand more money for the product? When consumers began demanding certain products either because of quality or because of advertising manufacturers were able to raise the prices of their goods.…
The line of business in the protective packaging market was a successful one because of the increasing need to transport fragile products of different nature across vast geographical areas. Since it was…
In “What’s in a Package,” Thomas Hine presents a series of claims that inform the reader as to why manufacturers package products the way they do. His first paragraphs encourage readers to imagine themselves pushing a shopping cart, and state that within “the thirty minutes you spend on an average trip to the supermarket, about thirty thousand different products vie to win your attention.” He breaks it down further to help the readers understand: thirty thousand products in thirty minutes is equal to one thousand per minute. Thomas Hine explores the active relationship between a package and its meaningful cycle in society as we know it.…
1. Evaluate the consequences of offering a single ticket for the concert series either in addition to, or in place of, offering the tickets for each concert separately.…
BAYONNE PACKAGING, Inc is a $43 million printer and paper converter company that produces customized paper-based packaging, for industrial customers, for promotional materials software, luxury beverages, gift good and gift candy. Presently, the business is leaded by Dave Rand and the board of the company is constituted by family members, a local banker and outside counsel.…
The packaging of a product is important, not only as protection, but for communication (how to use a product), to remind consumers of the…
Bayonne Packaging is a specialty packaging converter which is the production of customized, complex-design packaging. They are genuinely used for promotional materials, software, luxury beverages, and gift food and candy. Bayonne Packaging Company which provides all the necessary services from design assistance through final package delivery is located in New Jersey, USA and is worth 43 million dollars.…
Gardner, D. 2008. Innovative packaging for the wine industry: a look at wine closures. Journal of Packaging [online] pg1-15. Available from: http://www.iopp.org/i4a/pages/index.cfm?pageid=1752 Accessed Dec 5 2012.…
Design packaging to suit customer preferences—Beyond the basic utilitarian reasons for packaging, consider how your end customer perceives the product—and your company's values—based on the packaging. For example, adding the right unique feature, like an easy-open container, or minimizing the packaging and providing documentation on CD-ROM for the environmentally-conscious crowd, makes it that much more likely that you'll get word-of-mouth advertising and repeat business.…
Creating a bundle is like creating a new product. Given the important market advantage of reduced product introduction time, bundling has an added appeal. A bundle is a group of products or services offered as a package.…
In marketing a product, we often refer to the four ‘Ps’: price, promotion, product, and placement. The significance of marketing and how it affects our purchasing power has changed throughout the years. Marketing has now become a science as advertisers are conducting research on their demographics to know what would entice those individuals to buy their products . This has become an implicit science; the population may not recognize how much marketing impacts their consumption behaviours . Prone (1993) described how packaging redesign alone for US brand Rice-A-Roni increased sales by 20% within one year, and argues that packaging design can yield a higher return on investment than any other forms of marketing mix strategies.…
Consumer packaging serves to contain and communicate. A product's "packaging mix" is the result of several requirements that determine how a package accomplishes those two basic functions A package must: protect the product, be adaptable to production-line speeds, promote or sell the item, increase the product's density, help the consumer use the product, provide reusable value to the user, satisfy legal requirements, and keep packaging-related expenses low. Two classes of package design criteria are functional requirements and sales requirements.…
Presently cardboard boxes (corrugated fiber board) are used for export of fruits, vegetables and flowers, than wooden boxes used earlier because they are light in weight (which reduce the fright cost), cause much less damage to fruits, are easy to handle and print and improve the product image.…
Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home, which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded the Tupperware Company its products were durable and easy to handle. Tupperware always designed its products keeping in mind the consumers taste, preference and changing trends. Women were the primary sellers and consumers of the company. There different types of products available plastic carrying cases for women, designed toys for children, designed containers exclusively used for microwaves and Tupperware stack cooker. “Tupperware pioneered the direct marketing strategy made famous by the Tupperware party where it is still mostly sold through a party plan”.…
Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands, and the colors and logos that represent them, that they can register a brand they like with barely any conscious thought process. The packaging of consumer products is therefore a crucial vehicle for delivering the brand and the product into our shopping baskets.…