Organizational Analysis
Organizational Analysis
T-Mobile UK
Jose-Luis Andrade April 2010
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Contents
1. Contextual Description…………………………………………………. 2. T-Mobile UK - Current Organization………………………………… 3. T-Mobile UK’s Performance and its Environment…………………. 4. Strategic Opportunities for Change…………………………………. 5. References………………………………………………………………. 6. Bibliography……………………………………………………………...
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1. Contextual Description. T-Mobile is a telecommunications‟ organization part of the Deutsche Telekom group with headquarters in Bonn, Germany; T-Mobile counts with over 150,000 million customers globally and its organizational structure is composed of several strategically located regional divisions providing mobile services throughout diverse GSM networks across Europe and the US regions where T-Mobile owns business shares of other mobile telecommunications operators. These facts make T-Mobile the seventh largest mobile services supplier globally and the first largest telecommunications organization within the UK now after the recent merger with Orange UK. The year 2009 was a very important year for T-Mobile UK‟s history because of important changes within its management and organizational structure. In June 2009 after Jim Hyde left T-Mobile UK for personal reasons, Richard Moat was appointed the new managing director of the organization; Richard Moat occupied previously the position of Chief Executive Officer at Orange Romania. He was offered the opportunity of joining T-Mobile to manage the organization‟s operations within the United Kingdom thanks to his excellent record of a highly skilled manager who delivers development and positive results as declared to Mobile Europe‟s Editorial by Hamid Akhavan, Chief Executive Officer of T-Mobile International and member of Deutsche Telekom‟s management board. Immediately after joining T-Mobile UK, Richard Moat implemented the Value-led Attack Strategy which required drastic organizational
T-Mobile UK
Jose-Luis Andrade April 2010
1
Contents
1. Contextual Description…………………………………………………. 2. T-Mobile UK - Current Organization………………………………… 3. T-Mobile UK’s Performance and its Environment…………………. 4. Strategic Opportunities for Change…………………………………. 5. References………………………………………………………………. 6. Bibliography……………………………………………………………...
Page 3 Page 5 Page 7 Page 9 Page 12 Page 12
2
1. Contextual Description. T-Mobile is a telecommunications‟ organization part of the Deutsche Telekom group with headquarters in Bonn, Germany; T-Mobile counts with over 150,000 million customers globally and its organizational structure is composed of several strategically located regional divisions providing mobile services throughout diverse GSM networks across Europe and the US regions where T-Mobile owns business shares of other mobile telecommunications operators. These facts make T-Mobile the seventh largest mobile services supplier globally and the first largest telecommunications organization within the UK now after the recent merger with Orange UK. The year 2009 was a very important year for T-Mobile UK‟s history because of important changes within its management and organizational structure. In June 2009 after Jim Hyde left T-Mobile UK for personal reasons, Richard Moat was appointed the new managing director of the organization; Richard Moat occupied previously the position of Chief Executive Officer at Orange Romania. He was offered the opportunity of joining T-Mobile to manage the organization‟s operations within the United Kingdom thanks to his excellent record of a highly skilled manager who delivers development and positive results as declared to Mobile Europe‟s Editorial by Hamid Akhavan, Chief Executive Officer of T-Mobile International and member of Deutsche Telekom‟s management board. Immediately after joining T-Mobile UK, Richard Moat implemented the Value-led Attack Strategy which required drastic organizational
References: Ian Brooks (2006) Organizational Behaviour Individuals, Groups, and Organization (Third Edition) Essex, England: Pearson Education Limited, Prentice Hall. Marc Buelens, Herman Van Den Broeck, Karlien Vanderheyden, Robert Kreitner, and Angelo Kinicki (2006) Organizational Behaviour (Third Edition) Berkshire, England: McGraw-Hill Education Limited. Gareth Jones (2010) Organizational Theory, Design, and Change (Sixth Edition) United States of America: Pearson Education Inc., Prentice Hall. 6. Bibliography David Crowther and Miriam Green (2004) Organizational Theory London, England: Chartered Institute of Personnel and Development 12