Operations
International Journal of Business and Social Science
Vol. 2 No. 17
www.ijbssnet.com
A STUDY OF SUPPLY CHAIN MANAGEMENT PRACTICES: AN EMPIRICAL INVESTIGATION ON CONSUMER GOODS INDUSTRY IN MALAYSIA. Dr.Inda Sukati Prof. Dr. Abu Bakar Abdul Hamid Assoc. Prof. Dr. Rohaizat Baharun Dr. Huam Hon Tat Faculty of Management and Human Resource Development Universiti Teknologi Malaysia E-mail: indasukati@utm.my Fazila Said Malaysia Nuclear Agency Malaysia
ABSTRACT
The purpose of this research is to present the relationship between supply chain management (SCM) practices and supply chain responsiveness (SCR), and investigates its relationship with competitive advantage (CA). The data collection instrument used was a questionnaire which was administrated to a total sample of 200 managers. The response rate was 70% while 60% was usable questionnaires. Sample selection was based on convenience sampling. The analyses involved statistical methods such as reliability and validity tests and multiple regressions. The results indicated that SCM practices are related to SCR. The result also suggested that SCR is related to CA.
1. Introduction
In today’s competitive business there is an increased focus on delivering value to the customer. The focus on attention of most of businesses is providing products and services that are more valuable compared to its competitors. Concurrent to the focus on customer value, the marketplace in which businesses operate today is widely recognized as being complex and turbulent (Christopher, 2000; Goldman et al., 1995). The growth of supply chain aims to improve profitability, customer response and ability to deliver value to the customers and also to improve the interconnection and interdependence among firms. Due to market expanding from domestic market to global market increase customer demands, for instance demanding lower prices, faster delivery, higher quality products or services and increase the variety of items (Braunscheidel,
Vol. 2 No. 17
www.ijbssnet.com
A STUDY OF SUPPLY CHAIN MANAGEMENT PRACTICES: AN EMPIRICAL INVESTIGATION ON CONSUMER GOODS INDUSTRY IN MALAYSIA. Dr.Inda Sukati Prof. Dr. Abu Bakar Abdul Hamid Assoc. Prof. Dr. Rohaizat Baharun Dr. Huam Hon Tat Faculty of Management and Human Resource Development Universiti Teknologi Malaysia E-mail: indasukati@utm.my Fazila Said Malaysia Nuclear Agency Malaysia
ABSTRACT
The purpose of this research is to present the relationship between supply chain management (SCM) practices and supply chain responsiveness (SCR), and investigates its relationship with competitive advantage (CA). The data collection instrument used was a questionnaire which was administrated to a total sample of 200 managers. The response rate was 70% while 60% was usable questionnaires. Sample selection was based on convenience sampling. The analyses involved statistical methods such as reliability and validity tests and multiple regressions. The results indicated that SCM practices are related to SCR. The result also suggested that SCR is related to CA.
1. Introduction
In today’s competitive business there is an increased focus on delivering value to the customer. The focus on attention of most of businesses is providing products and services that are more valuable compared to its competitors. Concurrent to the focus on customer value, the marketplace in which businesses operate today is widely recognized as being complex and turbulent (Christopher, 2000; Goldman et al., 1995). The growth of supply chain aims to improve profitability, customer response and ability to deliver value to the customers and also to improve the interconnection and interdependence among firms. Due to market expanding from domestic market to global market increase customer demands, for instance demanding lower prices, faster delivery, higher quality products or services and increase the variety of items (Braunscheidel,