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Op Strategy Ch 2 Key Review

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Op Strategy Ch 2 Key Review
Ch 2 KEY REVIEW

True/False Questions

_____ 1. Competing on cost and being the low-cost producer is a guarantee of profitability and success.

_____ 2. There are two characteristics of a product/service that define quality: design quality and process quality.

_____ 3. An order winner is the minimum requirement necessary to enter the market with a product or service.

_____ 4. Choosing a target market to serve may lead to turning away business or ruling out a market segment that would be unprofitable or too hard to serve given the firm's capabilities.

_____ 5. Operations strategy in service firms is generally inseparable from the overall corporate strategy.

_____ 6. Productivity is a measure of how well a country, industry, or business unit is using its resources.

_____ 7. To increase productivity, we want to make the ratio of inputs to outputs as large as practical.

_____ 8. The statement: productivity is a relative measure, means that the productivity value in March is not meaningful by itself but is meaningful only if compared to February’s productivity value.

_____ 9. The ratio of output to a single input is total factor measurement of productivity.

_____ 10. Partial measures of productivity give managers information in familiar units, allowing them to easily relate these measures to the actual operations.

Multiple-Choice Questions

_____ 11. Typical quality issues include which of the following:

A. Facility location

B. Extent of use of outside suppliers

C. Defect prevention

D. Organizational structure

_____ 12. A major dimension that forms the competitive position of the company includes which of the following:

A. Organization

B. Planning

C. Controlling

D. Flexibility

_____ 13. All firms in the highly competitive soft drink industry must have a readily available, good tasting product as judged by consumers. To differentiate themselves from the other

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