Old Town Embark in Australia

Executive Summary For a better expansion and growth for the business, globalization is the best method to do it. It is the fastest way to have the business to grow and this is further more vital when the business is already matured in its own country. We will be focusing on the business of Old Town White Coffee to have it open its stores in the other country. After doing research and consideration we proposed to open Old Town White Coffee in Australia. In our report, it is prepared in according to a formal report that have contained a table of content list, introduction of Old Town White Coffee business in Malaysia, PESTLE factors of political, economic, social and technological factor of Australia, proposed method of entry, recommendations and conclusions. Old Town White Coffee is chosen as the business to implement in Australia. The PESTLE factors of Australia are investigated and the proposed method of entry is licensing and franchising. Lastly, recommendations involving advertisement and expansion of business by changing the entry method to foreign are considered.

Table of Contents
1.0 Introduction of business in Malaysia…………………………..……………………...1
2.0 PESTLE factors of country selected…………………………..………………………3
2.1 Political factor…………………………………………………………………………3
2.2 Economic factor.………………………………………………………………………3
2.3 Social factor..………………………………………………………………………….4
2.4 Technological factor..…………………………………………………………………4
2.5 Legal factor…..………………………………………………………………………..4
2.6 Environmental factor..………………………………………………………………...4
3.0 Benefits, Cost and Risks in the business endeavor..…………………………………..5
4.0 Proposed Method of Entry……………………..……………………………………...7
5.0 Recommendations and Summary..…..……………………………………………..…9
5.1 Recommendations…………………………………………………………………….9
5.2 Summary………………………………………………………………………………9
6.0 References……………………………………………………………………………10

1.0 Introduction of business in Malaysia Old Town White Coffee business is chosen

References: Agarwal, S. and Ramaswami, S. (1992), ``Choice of foreign market entry mode: impact of ownership, location and internationalization factors ' ', Journal of International Business Studies, Vol. 23 No. 1, pp. 1-27. "Australia: World Audit Democracy Profile". WorldAudit.org. 13 December 2007. Byars, L. (1991), “Strategic Management, Formulation and Implementation” – Concepts and Cases, New York: HarperCollins. Jan, Y. (2002), “A three-step matrix method for strategic marketing management”, Marketing Intelligence and Planning, Vol. 20 Issue 5, pp.269-272. Old Town White Coffee (2013), “Company Profile”, http://www.oldtown.com.my/v1/ourbusiness.php#companyprofile, Old Town White Coffee (2013), “Our products”, http://www.oldtown.com.my/v1/ourproducts.html Thompson, J. (2002), “Strategic Management”, 4th Edition, London: Thomson.