nursing history
Amazon’s Generic Strategies and Models
Amazon originally applied a market niche strategy based on a narrow buyer segment and outcompeting rivals by offering niche of being an online bookseller hoping to become the largest bookseller. Today, Amazon has expanded into different segments of products and is not limited to books (Amazon.com).
Amazon believed that change is only constant phenomenon that underlines the life today everywhere around the globe. The company had the generic strategy to try it’s best to become world’s most customer centric firm and has been successfully delivering upon the promises it makes with the consumers. Amazons product line up is diversified which range from books to electronic gadgetry. Amazon treaded the trail of online retail stores that act as interactive tools with the customers who have been satisfied with the services so far.
Amazons strategy has changed from a competitor in the global arena as a bookseller to a competitor of diversified platforms. Amazon today, applies broad differentiation strategy differentiate the company 's product line up with multiple products and services. Competing from rivals ' in ways that will appeal to a broad spectrum of buyers, by opening up many departments, such as computers and electronics, home goods and small appliances, clothing, sporting goods, toys and baby products, and many more (Brooks, 2009).
Amazon has flourished because it had a viable and innovative business model built around a market-changing customer value proposition and a radical profit formula, which upended the staid book industry (Johnson, 2010). The adaptive nature and potential to attract customers has kept Amazon on the top. Today amazon utilized an innovational, adaptive diversified business model by catering to a broader market not limited to books.
Central element of Amazon’s strategy is adaption to a new environment. Best explained by the CEO IN 2010 Jeff Bezos, "If you want to continuously
Amazon originally applied a market niche strategy based on a narrow buyer segment and outcompeting rivals by offering niche of being an online bookseller hoping to become the largest bookseller. Today, Amazon has expanded into different segments of products and is not limited to books (Amazon.com).
Amazon believed that change is only constant phenomenon that underlines the life today everywhere around the globe. The company had the generic strategy to try it’s best to become world’s most customer centric firm and has been successfully delivering upon the promises it makes with the consumers. Amazons product line up is diversified which range from books to electronic gadgetry. Amazon treaded the trail of online retail stores that act as interactive tools with the customers who have been satisfied with the services so far.
Amazons strategy has changed from a competitor in the global arena as a bookseller to a competitor of diversified platforms. Amazon today, applies broad differentiation strategy differentiate the company 's product line up with multiple products and services. Competing from rivals ' in ways that will appeal to a broad spectrum of buyers, by opening up many departments, such as computers and electronics, home goods and small appliances, clothing, sporting goods, toys and baby products, and many more (Brooks, 2009).
Amazon has flourished because it had a viable and innovative business model built around a market-changing customer value proposition and a radical profit formula, which upended the staid book industry (Johnson, 2010). The adaptive nature and potential to attract customers has kept Amazon on the top. Today amazon utilized an innovational, adaptive diversified business model by catering to a broader market not limited to books.
Central element of Amazon’s strategy is adaption to a new environment. Best explained by the CEO IN 2010 Jeff Bezos, "If you want to continuously
References: Johnson, M. W. (2010) Amazon 's Smart Innovation Strategy. BloombergBusinessWeek .