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Normative Ethical Theories

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Normative Ethical Theories
NORMATIVE ETHICAL THEORIES
Objective • Discuss the normative ethical theories

L2: Normative Ethical Theories
Beliefs about how people should behave can be classified into at least 2 major categories:
Teleological theories (Consequentialism) Right actions are those that produce the most or optimize the consequences of one’s choices. Behaviour is ‘ethical’ if it results in desirable behaviour 1. 2. 3. 4. Ethical egoism Ethical elitism Ethical parochialism Ethical universalism Deontological theories (Duty and Rights) Duties are set down as rules which must be followed. Rights are behaviours that a person expects of others. Actions are intrinsically right or wrong regardless of the consequences which they produce. 1. Theological ethics 2. Rationalism 3. Social contract theory

Ethical Egoism
• Based on the belief that people should act in a way that maximises the ‘good’ of the person making the decision. – For e.g. ethical egoists would not stop to help the victim of a road accident if that would make them late for a dinner reservation. They are not concerned with rules or accepted behaviour but behave in a way which is in their own interest. • Hedonism: Ethical behaviour for hedonist would be that which gratifies a desire for pleasure and minimises pain.

Ethical Egoism
• Adam Smith:
– Advocated the pursuit of maximum self-interest. – Believed that such a policy pursued by individuals would lead to the maximisation of society’s interest. – An invisible hand restrained the individual from behaviour that would damage the interests of society.

• Milton’s Friedman’s Restricted Egoism:
– “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud”. – Suggests that the behaviour of individuals seeking to maximise their selfinterest should be

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