Nordstrom: a Marketing Analysis
Nordstrom: A Marketing Analysis
“Does the Company’s Marketing match its Mission?”
Justin King
Brittany Culver
Michael Jorgensen
Brief of Contents
Executive Summary 3
Introduction 5
Part 1 0
Swot Analysis 0 1. Internal Strengths and Weaknesses 0 • History 0 • Nature of Firm/Current Situation 0 • Resources of Firm 0 • Policies and Objectives 0 2. External Opprotunities and Threats 0 • Social 0 • Demographic 0 • Economic 0 • Competition 0 • Technological 0
Part 2 0
Marketing Strategy 0 3. Target Market 0 4. Marketing Mix 0 • Product 0 • Place/Distribution 0 • Promotion 0 • Price
Part 3 0
Charts 0 1. Porter’s Five Forces Model 0 2. Porter’s Value Chain 0 3. List of Nordstrom Employee Benefits 0
Conclusion 0
References 0
Executive Summary
Nordstrom was founded in 1901 by John W. Nordstrom and Carl Wallin. From the companies beginning, the business philosophy of Nordstrom has been to provide the best possible service, selection, quality and value to its customers. This philosophy has remained unchanged for over 100 years. Today the mission of Nordstrom is still the exact same. Over the years Nordstrom has created individual departments that focus on the individual lifestyles of the customers. The company nor only provides its customers with a wardrobe, but also a countless line of accessories, cosmetics, and fragrance. Over the past few years, the company has added new brands to its product line to satisfy its customer needs. In order to give the best possible service to the customer, the company plans on continuing to update the product line as new customer desires evolve. The employees are extremely focused on creating an environment of customer
“Does the Company’s Marketing match its Mission?”
Justin King
Brittany Culver
Michael Jorgensen
Brief of Contents
Executive Summary 3
Introduction 5
Part 1 0
Swot Analysis 0 1. Internal Strengths and Weaknesses 0 • History 0 • Nature of Firm/Current Situation 0 • Resources of Firm 0 • Policies and Objectives 0 2. External Opprotunities and Threats 0 • Social 0 • Demographic 0 • Economic 0 • Competition 0 • Technological 0
Part 2 0
Marketing Strategy 0 3. Target Market 0 4. Marketing Mix 0 • Product 0 • Place/Distribution 0 • Promotion 0 • Price
Part 3 0
Charts 0 1. Porter’s Five Forces Model 0 2. Porter’s Value Chain 0 3. List of Nordstrom Employee Benefits 0
Conclusion 0
References 0
Executive Summary
Nordstrom was founded in 1901 by John W. Nordstrom and Carl Wallin. From the companies beginning, the business philosophy of Nordstrom has been to provide the best possible service, selection, quality and value to its customers. This philosophy has remained unchanged for over 100 years. Today the mission of Nordstrom is still the exact same. Over the years Nordstrom has created individual departments that focus on the individual lifestyles of the customers. The company nor only provides its customers with a wardrobe, but also a countless line of accessories, cosmetics, and fragrance. Over the past few years, the company has added new brands to its product line to satisfy its customer needs. In order to give the best possible service to the customer, the company plans on continuing to update the product line as new customer desires evolve. The employees are extremely focused on creating an environment of customer
References: Bear, Jacci. H. (2006). Color meanings. Retrieved November 19, 2006, from desktoppub.about.com Web site: http://desktoppub.about.com/cs/color/a/symbolism.htm Fasiq, Lisa Magazine, HR (2006, 10). Views from the Top. Retrieved November 21, 2006, from www.shrm.org Web site: http://www.shrm.org/hrmagazine/articles/1106/1106ceoex.asp Mulady, Kathy (2001, 06, 26) Nordstrom Employee, (2006). Company history. Retrieved November 21, 2006, from about.nordstrom.com Web site: http://about.nordstrom.com/aboutus/companyhist/companyhist.asp Nordstrom Management, (2006, 02) Nordstrom Staff, (2002, 06, 10). Nordstrom.com CEO and president resign. Retrieved November 21, 2006, from phx.corporate-ir.net Web site: http://phx.corporate-ir.net/phoenix.zhtml?c=93295&p=irol-newsArticle&t=Regular&id=304515& Palma, Maria (2006, 02, 15)