Nike
NIKE
Executive Summary
Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment. Nike has distribution channels in more than 100 countries targeting primary markets like the United States, Europe, Asia Pacific, and the Americas. Nike uses over 20,000 retailers, Nike Factory stores, Nike Stores, Nike Towns, Cole Haan stores, Nike Golf Stores, and Internet web sites that sell their sport and leisure products. Nike dominates the athletic footwear market with a share of 47%. Nike has been able to maintain their strong position in the market with quality production, innovative products, and aggressive marketing
Market Summary Nike is a sports company that designs, develops, and markets footwear apparel, equipment and accessory products worldwide. Nike categories of clothing they design are mostly athletic and some casual for men and women. Nike’s footwear products include running, training, basketball, soccer, urban casual shoes, boots, and children shoes. Nike is also involved in sports wear for cricket, lacrosse, golf, outdoors activities, and tennis. Nike offers performance equipment such as bags, socks, gloves, sport balls, eyewear, watches, bats, gloves, protective equipment and golf clubs. They also own companies like Cole Haan with more than 180 retail stores, Converse, Hurley International, and Jordan. Most of Nike’s products are sold to footwear stores, sporting goods stores, athletic specialty stores, and golf shops. Nike currently has 645 DTC (Direct To Consumer) stores.
Target Markets
Nike’s primary target market is
Executive Summary
Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment. Nike has distribution channels in more than 100 countries targeting primary markets like the United States, Europe, Asia Pacific, and the Americas. Nike uses over 20,000 retailers, Nike Factory stores, Nike Stores, Nike Towns, Cole Haan stores, Nike Golf Stores, and Internet web sites that sell their sport and leisure products. Nike dominates the athletic footwear market with a share of 47%. Nike has been able to maintain their strong position in the market with quality production, innovative products, and aggressive marketing
Market Summary Nike is a sports company that designs, develops, and markets footwear apparel, equipment and accessory products worldwide. Nike categories of clothing they design are mostly athletic and some casual for men and women. Nike’s footwear products include running, training, basketball, soccer, urban casual shoes, boots, and children shoes. Nike is also involved in sports wear for cricket, lacrosse, golf, outdoors activities, and tennis. Nike offers performance equipment such as bags, socks, gloves, sport balls, eyewear, watches, bats, gloves, protective equipment and golf clubs. They also own companies like Cole Haan with more than 180 retail stores, Converse, Hurley International, and Jordan. Most of Nike’s products are sold to footwear stores, sporting goods stores, athletic specialty stores, and golf shops. Nike currently has 645 DTC (Direct To Consumer) stores.
Target Markets
Nike’s primary target market is