NEW SECRET RECIPE
Support and assistance that are provided by the franchisor to the franchisee
Support service by the franchisor can basically be divided into two which are Pre-Opening Support and Ongoing Support.
a) Pre-Opening Support
• Site & design selection
• Continuous training and advice
b) Ongoing Support
• Advertising and promotion support
• Field agent visits
c) • Research & development market
Pre-Opening Support
Site selection and the design/construction of the outlets
Franchisees are allowed to choose any places of the outlet that they interested to open. They can choose two or three places and the franchisor will evaluate the location whether it is suitable to open or not.
Moreover, Franchisor also will provide support in terms of the design and renovation of the outlet. They will discuss and the franchisor will bring their expert designer team to plan how the interior design of the new outlet could be.
Franchisor needs to make sure the design follows the standardized outlet design of Secret Recipe which is their theme colour of red. This will give the outlet the same environment. At some places the design will be slightly different, it depends on the interior designer but the space need to utilize with right position. Allocation for dining space will be 40%, kitchen 40% and the rest will be payment counter and others.
Continuous training and advice
Continuous training and advice are very important to Franchisee as these will provide them the basic understanding on how the Secret Recipe franchise system work for both franchisee and franchisor.
In these training franchisee will be educated by franchisor about the methods and procedures of the business operation. This is what we called franchise orientation.
Franchisor will train franchisee until he or she well-understand about their responsibilities in operating the outlet.
Ongoing support
Advertising & promotion support
In terms of advertising and promotion, franchisor will provide to the
Support service by the franchisor can basically be divided into two which are Pre-Opening Support and Ongoing Support.
a) Pre-Opening Support
• Site & design selection
• Continuous training and advice
b) Ongoing Support
• Advertising and promotion support
• Field agent visits
c) • Research & development market
Pre-Opening Support
Site selection and the design/construction of the outlets
Franchisees are allowed to choose any places of the outlet that they interested to open. They can choose two or three places and the franchisor will evaluate the location whether it is suitable to open or not.
Moreover, Franchisor also will provide support in terms of the design and renovation of the outlet. They will discuss and the franchisor will bring their expert designer team to plan how the interior design of the new outlet could be.
Franchisor needs to make sure the design follows the standardized outlet design of Secret Recipe which is their theme colour of red. This will give the outlet the same environment. At some places the design will be slightly different, it depends on the interior designer but the space need to utilize with right position. Allocation for dining space will be 40%, kitchen 40% and the rest will be payment counter and others.
Continuous training and advice
Continuous training and advice are very important to Franchisee as these will provide them the basic understanding on how the Secret Recipe franchise system work for both franchisee and franchisor.
In these training franchisee will be educated by franchisor about the methods and procedures of the business operation. This is what we called franchise orientation.
Franchisor will train franchisee until he or she well-understand about their responsibilities in operating the outlet.
Ongoing support
Advertising & promotion support
In terms of advertising and promotion, franchisor will provide to the