Netflix overall strategy is to provide their customers with a convenient alternative to renting and watching movies. Reed Hastings, CEO of Netflix states the company’s mission statement as, “our appeal and success are built on the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery “(Brill, 2003), this statement is truly the foundation for what this company has become today. With an ever-growing gradient of subscribers, Netflix has definitely made an impressive mark by not only selling online movie rentals, but also by strategically providing streaming content (watching movies or shows online) on their website. Additionally, Hastings asserts, “our vision is to change the way people access and view the movies they love” (Thompson, A.A., Strickland, A.J. & Gamble, J.E., 2005, pg.C-41), this statement especially applies to the relatively new plan that the company offer to their customers who choose to view movies by online streaming. Essentially, Netflix customer base who view movies by online streaming alone shows consistent growth “with nearly 75% of our new subscribers signing up for it” (Netflix, Q2 11 Letter to shareholders). However, Netflix has not only increased their customer base, but it has also…