Netflix
EXECUTIVE SUMMARY
I. Introduction
Netflix is the most successful online movie-by-mail rental in the United States, founded by Wilmont Reed Hastings Jr in 1997. Two years after founding the company, they launched the companies subscription service. Within another four years its popularity grew to one million subscriber and by the end of 2008 Netflix had 12 million subscribers.
Netflix has adopted the code of ethics, for its directors, officers, and other employees to deter wrongdoing and to promote ethical behavior. Netflix wants to maintain a honest and ethical code of conduct throughout its company. In doing so the company would like all report and documents to be disclosed in a full, fair, accurate, and timely manor. The prompt internal reporting to an appropriate person identified in this code of violations and accountability for adherence to this code. Netflix maintains compliance with applicable government laws, rules, and regulations.
The main business strategy used by Netflix is overall cost, offering their services at a price lower than what any of the competitor could offer at that moment. By reaching the goal of offering a service not only at the lowest cost possible but with the most efficiency. Since the customer buying power is low the supplier will have to give in to make sure that their merchandise gets the best possible exposure.
The company must keep up with technological advances, that is why some of their new innovations is allowing the customers to download movies directly at home, eliminating wait. They have also taken a step forward creating a database which takes your past rentals and recommend rentals that fit your preferences. The threat of new entrants is on the lower side, but Netflix entry barriers are large which makes it harder for other companies to compete.
Netflix is an e-commerce company allowing the customers and the company to form a powerful relationship by selling their products and services via the internet, allowing
I. Introduction
Netflix is the most successful online movie-by-mail rental in the United States, founded by Wilmont Reed Hastings Jr in 1997. Two years after founding the company, they launched the companies subscription service. Within another four years its popularity grew to one million subscriber and by the end of 2008 Netflix had 12 million subscribers.
Netflix has adopted the code of ethics, for its directors, officers, and other employees to deter wrongdoing and to promote ethical behavior. Netflix wants to maintain a honest and ethical code of conduct throughout its company. In doing so the company would like all report and documents to be disclosed in a full, fair, accurate, and timely manor. The prompt internal reporting to an appropriate person identified in this code of violations and accountability for adherence to this code. Netflix maintains compliance with applicable government laws, rules, and regulations.
The main business strategy used by Netflix is overall cost, offering their services at a price lower than what any of the competitor could offer at that moment. By reaching the goal of offering a service not only at the lowest cost possible but with the most efficiency. Since the customer buying power is low the supplier will have to give in to make sure that their merchandise gets the best possible exposure.
The company must keep up with technological advances, that is why some of their new innovations is allowing the customers to download movies directly at home, eliminating wait. They have also taken a step forward creating a database which takes your past rentals and recommend rentals that fit your preferences. The threat of new entrants is on the lower side, but Netflix entry barriers are large which makes it harder for other companies to compete.
Netflix is an e-commerce company allowing the customers and the company to form a powerful relationship by selling their products and services via the internet, allowing