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Netapp
NetApp, Inc., is a computer storage and data management company specializing in data and storage management solutions for medium to large-size businesses. This past December NetApp made the news in a big way when it launched its all-flash storage array, the EF550. This was especially newsworthy because it’s leading competitor EMC announced just one week earlier that it was releasing it’s version of the array, the Xtremlo. This was not too big of a hit for NetApp, as it has already maintained a presence in the market with the EF550’s predecessor, the EF540. Because of this along with it’s ability to stay on the cutting edge of technology, I believe NetApp will continue to be a top leader in the industry.
Making it’s money by selling storage hardware and storage software to businesses, NetApp's storage hardware helps their customers manage data more efficiently and securely. The disks are used for large, data-intensive applications which include e-mail, inventory, supply chain, backups and regulatory & compliance information. NetApp's storage software allows it’s customers to use many different features related to data storage such as back-up and recovery, replication and retention. NetApp is a Fortune 500 company, was ranked #6 on FORTUNE Magazine’s “100 Best” list, and #3 on the Great Place to Work Institute’s “World’s Best Multinational Workplaces” List. Competing in the data-storage industry and with $6.3 Billion in Revenue, NetApp ranks second in market capitalization in the industry behind only EMC Corporation which is the companies’ number one competitor. Other major competitors of NetApp include IBM, Hitachi, HP, Seagate Technology, and Western Digital. NetApp used Information Systems Technology (IT) very effectively In December, 2013 when it launched its all-flash storage array, the EF550. In an article entitled; “NetApp’s All-Flash Array To Take On EMC In Fast Growing Market”, Trefis Team reports that “The announcement was made a week after

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