Multi Modal Discourse Analysis

Course: BaMMC 2nd Semester Exam title: Multimodal Discourse Analysis

May 25, 2011 Character (excluding spaces): 22682 Page 1 of 14

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INSTITUT FOR ERHVERVSKOMMUNIKATION Department of Business Communication

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Multimodal Discourse Analysis

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Exam Number: 301786 Course: BaMMC 2nd Semester Exam title: Multimodal Discourse Analysis

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Table of contents

1.INTRODUCTION ........................................................................................................................... 3

2.VISUAL ANALYSIS ...................................................................................................................4-7

3.TEXTUAL ANALYSIS ................................................................................................................7-11

4. Social and discursive practice ...............................................................................................11-12

5. Conclusion................................................................................................................................12-13

6. References ..................................................................................................................................... 13

Exam Number: 301786 Course: BaMMC 2nd Semester Exam title: Multimodal Discourse Analysis

May 25, 2011 Character

References: Fairclough, N. (1989). Critical discourse analysis in practice. Interpretation, explanantion and the position of the analyst. In N. Fairclough, Language and power (pp. 141-168). Longman. Fairclough, N. (1989). Discourse as social practice. Language and Power (pp. 17-31). Longman. Kress, G. R., & Leeuwen, T. v. (2008). Reading images: the grammar of visual desgin. New York: Routledge. Kress, G. R., & Leeuwen, T. v. (2001). Multimodal discourse: the modes and media of contemporary communication. (pp. 1-44). Arnold Stillar, G. F. (1998). The resources of discourse analysis. Analysing everyday texts. Discourse, rhetoric and social perspective (pp. 14-57). Sage Publications. Stillar, G. F. (1998). The resources of Rhetorical analysis. Analysing everyday texts. Discourse, rhetoric and social perspective (pp. 58-89). Sage Publications. Exam Number: 301786 Course: BaMMC 2nd Semester Exam title: Multimodal Discourse Analysis May 25, 2011 Character (excluding spaces): 22682 Page 14 of 14