Monroe
August 5, 2014
Example of Monroe’s Motivated Sequence presented during the 2012 presidential election:
Mitt Romney
March 30, 2012
Title: “Freedom and Opportunity” presented in Appleton, Wisconsin
Five parts of the Monroe Motivated Sequence are present:
Attention: “In 222 days, something pretty extraordinary is going to happen.” He give a worldwide view on how important this election with be.
Need: “Since Barack Obama became President, over 800,000 Americans have lost their jobs.” Romney adds numerous downfalls that have inflicted the American people under President Obama. He paints a picture of how our country will “transform” for the worse if we choose to have Obama stay in office.
Satisfaction: “I don’t want to transform America; I want to restore the values of economic freedom, opportunity, and small government that have made this nation the leader it is.” He continues with how his reform will revive our economy and create new jobs.
Visualization: “In short, government must make America the best place in the world for entrepreneurs, innovators, small and big business-for job creators of all kinds” Romney uses examples of specific business to ground his point of regenerating a successful country.
Action: “This Tuesday, join me. Join me in the next step towards that destination of November 6th, when across America we can give a sigh of relief and know that the Promise of America has been kept.” He continues with another “Join me” and a “walk together on Tuesday” to bring his point home that with him being elected “this time we’ll get it right.”
Example of Monroe’s Motivated Sequence presented during the 2012 presidential election:
Mitt Romney
March 30, 2012
Title: “Freedom and Opportunity” presented in Appleton, Wisconsin
Five parts of the Monroe Motivated Sequence are present:
Attention: “In 222 days, something pretty extraordinary is going to happen.” He give a worldwide view on how important this election with be.
Need: “Since Barack Obama became President, over 800,000 Americans have lost their jobs.” Romney adds numerous downfalls that have inflicted the American people under President Obama. He paints a picture of how our country will “transform” for the worse if we choose to have Obama stay in office.
Satisfaction: “I don’t want to transform America; I want to restore the values of economic freedom, opportunity, and small government that have made this nation the leader it is.” He continues with how his reform will revive our economy and create new jobs.
Visualization: “In short, government must make America the best place in the world for entrepreneurs, innovators, small and big business-for job creators of all kinds” Romney uses examples of specific business to ground his point of regenerating a successful country.
Action: “This Tuesday, join me. Join me in the next step towards that destination of November 6th, when across America we can give a sigh of relief and know that the Promise of America has been kept.” He continues with another “Join me” and a “walk together on Tuesday” to bring his point home that with him being elected “this time we’ll get it right.”