Mktg 2010 Marketing Research Anaylsis Report
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NBN Marketing Research analysis Report
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NBN Marketing Research analysis Report
Contents Page Executive Summary 3 Introduction 3 Qualitative analysis 4 Identification of Themes 4 Appearance 4 Use of evidence for appearance 4 Verification 5 Depicting real life behaviour 5 Use of evidence for depicting real life behaviour 5 Verification 6 Data Display 6 Quantitative Analysis 7 Respondent Profile 7 MRO 1 7 Test of relationship 7 Conclusion 7 MRO 2 7 Test of difference 7 Conclusion 8 MRO 3 8 Test of relationship 8 Conclusion 8 MRO 4 8 Test of relationship 8 Conclusion 8 MRO 5 9 Test of difference 9 Conclusion 9 MRO 6 9 Test of difference 9 Conclusion 9 Conclusion 10 Recommendations 10 Appendix 11
Executive Summary
In qualitative, we manage to find several themes but we will be concentrating on the importance of having appearance and depicting real life behaviour in the Reality TV shows. These two main themes are both supported with the use of quotes from the focus group interview and verification through secondary sources.
On the quantitative side of the report, we have done tests for each MRO to channel what are the main differences or relationships that the variables have. * MRO 1 - There is a relationship between connecting with participants and enjoyment of reality TV shows * MRO 2 - There is a difference in attitudes towards reality TV shows between males and females * MRO 3 - There is a relationship between age and preference towards reality TV shows * MRO 4 - There is no relationship between enjoyment of Reality TV shows and depiction of real life within a reality TV show * MRO 5 - There is a difference in the importance of having attractive participants and depicting real life behaviours * MRO 6 - There is a difference in enjoyment of reality
NBN Marketing Research analysis Report
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NBN Marketing Research analysis Report
Contents Page Executive Summary 3 Introduction 3 Qualitative analysis 4 Identification of Themes 4 Appearance 4 Use of evidence for appearance 4 Verification 5 Depicting real life behaviour 5 Use of evidence for depicting real life behaviour 5 Verification 6 Data Display 6 Quantitative Analysis 7 Respondent Profile 7 MRO 1 7 Test of relationship 7 Conclusion 7 MRO 2 7 Test of difference 7 Conclusion 8 MRO 3 8 Test of relationship 8 Conclusion 8 MRO 4 8 Test of relationship 8 Conclusion 8 MRO 5 9 Test of difference 9 Conclusion 9 MRO 6 9 Test of difference 9 Conclusion 9 Conclusion 10 Recommendations 10 Appendix 11
Executive Summary
In qualitative, we manage to find several themes but we will be concentrating on the importance of having appearance and depicting real life behaviour in the Reality TV shows. These two main themes are both supported with the use of quotes from the focus group interview and verification through secondary sources.
On the quantitative side of the report, we have done tests for each MRO to channel what are the main differences or relationships that the variables have. * MRO 1 - There is a relationship between connecting with participants and enjoyment of reality TV shows * MRO 2 - There is a difference in attitudes towards reality TV shows between males and females * MRO 3 - There is a relationship between age and preference towards reality TV shows * MRO 4 - There is no relationship between enjoyment of Reality TV shows and depiction of real life within a reality TV show * MRO 5 - There is a difference in the importance of having attractive participants and depicting real life behaviours * MRO 6 - There is a difference in enjoyment of reality
References: Markey, Charlotte N., 2012, “Emerging Adults ' Responses to a Media Presentation of Idealized Female Beauty: An Examination of Cosmetic Surgery in Reality Television”, Psychology of Popular Media Culture, viewed on 27 July 2012, <http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2012-10791-001> Andy Dehnart, 2012, “The Faking of ‘House Hunters’ and the Realness of Reality TV”, Daily Beast, viewed on 27 July 2012,<http://www.thedailybeast.com/articles/2012/06/21/the-faking-of-house-hunters-and-the-realness-of-reality-tv.html>