Before making any marketing strategic decision, it is always important to review the MM’s current go-to-market strategy, collect and analysis past and present data in order to identify opportunities and threats which may have potential impact on both short-term and long-term performance, and the …show more content…
Then I decided to increase $15000 spending on the product development of thermal resistance feature, because our product feature performance of thermal resistance was not as good as the competitors’. The power-to-size ratio spending was decreased by $30000, and i used the remaining budget of $15000 on efficiency