Micro Economin Study of Noki'a Market in India
A Report on
NOKIA
By-AMIT MUKHERJEE
Roll No-10(PGDM-A)
Index
Introduction……………………………………………………………3
Compliments and Substitutes available for Nokia mobiles………4
Market share of Nokia in India………………………………………7
Demand of Nokia phones……………………………………………8
Supply curve for Nokia in India……………………………………...9
Factors affecting Supply of Nokia in India………………………...10
Macro-Economic Factors affecting Demand of Nokia in India……………………….............................................................11
Future demand of Nokia’s mobiles………………………………...12
Introduction
Nokia is a world famous mobile manufacturing company from Finland which started in1865. It is a global leader in the manufacturing of mobiles with sales in more than 150 countries and market share up to 30 %. Nokia was launched in India in 1995 and since then has steadily progressed to become the number 1 mobile selling company in India. Nokia has also has a subsidiary Nokia Siemens Networks which produces telecommunications network equipment and provides solutions and services. Nokia produces mobile phones in every segment of mobile phones such as GSM, CDMA and W-CDMA. Nokia is also highly responsible for driving a healthy part of the Finnish economy. It accounted for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki). It is a steady contributor to the GDP growth o Finland and it alone accounted for about 1.5% GDP growth of Finland in 1999. Some of the recent highpoints of brand Nokia are given below:- * The Nokia brand, valued at $29.5 billion, is listed as the eight most valuable global brands. * It is the 41st most admirable company worldwide in Fortune's World's Most Admired Companies list of 2010. * According to Fortune Global 500 list of 2010 it is the world's 120th largest company.
Compliments and Substitutes available for Nokia mobiles
Substitutes: - Nokia as a market leader in the India in the mobiles segment has a market share of about 39%.
NOKIA
By-AMIT MUKHERJEE
Roll No-10(PGDM-A)
Index
Introduction……………………………………………………………3
Compliments and Substitutes available for Nokia mobiles………4
Market share of Nokia in India………………………………………7
Demand of Nokia phones……………………………………………8
Supply curve for Nokia in India……………………………………...9
Factors affecting Supply of Nokia in India………………………...10
Macro-Economic Factors affecting Demand of Nokia in India……………………….............................................................11
Future demand of Nokia’s mobiles………………………………...12
Introduction
Nokia is a world famous mobile manufacturing company from Finland which started in1865. It is a global leader in the manufacturing of mobiles with sales in more than 150 countries and market share up to 30 %. Nokia was launched in India in 1995 and since then has steadily progressed to become the number 1 mobile selling company in India. Nokia has also has a subsidiary Nokia Siemens Networks which produces telecommunications network equipment and provides solutions and services. Nokia produces mobile phones in every segment of mobile phones such as GSM, CDMA and W-CDMA. Nokia is also highly responsible for driving a healthy part of the Finnish economy. It accounted for about a third of the market capitalization of the Helsinki Stock Exchange (OMX Helsinki). It is a steady contributor to the GDP growth o Finland and it alone accounted for about 1.5% GDP growth of Finland in 1999. Some of the recent highpoints of brand Nokia are given below:- * The Nokia brand, valued at $29.5 billion, is listed as the eight most valuable global brands. * It is the 41st most admirable company worldwide in Fortune's World's Most Admired Companies list of 2010. * According to Fortune Global 500 list of 2010 it is the world's 120th largest company.
Compliments and Substitutes available for Nokia mobiles
Substitutes: - Nokia as a market leader in the India in the mobiles segment has a market share of about 39%.