Mgt505 Assignment 5
Integrated Business Communication
Oscar RMT
MGT505 - Spring 2013
June 12, 2013
Question # 1- As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.
Integrated business communication is built on the premise of integrated marketing communication. As a future executive there are many communication issues one would face as he or she embarks upon his/her career. As the world flattens, with rapid technological development and escalating changes and innovations in the global marketplace, executives need to adapt to the evolving change. Effective communication skills are vital for the role of any executive (Stuart, Sarow, & Stewart, 2007, p. 375). In whatever executive capacity as the case may be corporate executive, an agency director, or an innovative entrepreneur, your communication skills are the key factors for your success.
Consequently, as an executive there are many communication issues I will face. Communication at any level has its difficulties and complexities. As new market challenges emerge, there will be communication issues evolving from change such as organization change, technological change, cultural and language barriers, ethical uncertainty, and meeting customers’ increasing demands and expectations (Stuart, et al., 2007).
Closing the communication gap between executive and employees, and the gap between employees and customers, is also of paramount importance for an organization’s survival. Executives must understand that tougher competition will require more learning, broader empowerment, and greater commitment from employees at all levels of the company (Argyris, 1994, para. 2). This approach inspires employees to get highly involved, and enables them to convey and gather important information for the company. Also, failure to communicate any necessary changes or urgency for change to employees can cause negative effects or serious
Oscar RMT
MGT505 - Spring 2013
June 12, 2013
Question # 1- As a future executive, explain what you think are the most important communication issues you will have to face as you embark upon your career.
Integrated business communication is built on the premise of integrated marketing communication. As a future executive there are many communication issues one would face as he or she embarks upon his/her career. As the world flattens, with rapid technological development and escalating changes and innovations in the global marketplace, executives need to adapt to the evolving change. Effective communication skills are vital for the role of any executive (Stuart, Sarow, & Stewart, 2007, p. 375). In whatever executive capacity as the case may be corporate executive, an agency director, or an innovative entrepreneur, your communication skills are the key factors for your success.
Consequently, as an executive there are many communication issues I will face. Communication at any level has its difficulties and complexities. As new market challenges emerge, there will be communication issues evolving from change such as organization change, technological change, cultural and language barriers, ethical uncertainty, and meeting customers’ increasing demands and expectations (Stuart, et al., 2007).
Closing the communication gap between executive and employees, and the gap between employees and customers, is also of paramount importance for an organization’s survival. Executives must understand that tougher competition will require more learning, broader empowerment, and greater commitment from employees at all levels of the company (Argyris, 1994, para. 2). This approach inspires employees to get highly involved, and enables them to convey and gather important information for the company. Also, failure to communicate any necessary changes or urgency for change to employees can cause negative effects or serious
References: Argyris, C. (1994). Good Communication that Blocks Learning. Harvard Business School Publishing Corporation Berry, T. (1999, December 10). Segment the Target Market in Your Business Plan. Palo Alto Software Inc Kiley, D. (2009, October 16) Ford Spending 25% of Marketing on Digital and Social Media. Bloomberg L.P Stuart, B. E., Sarow, M. S., & Stuart, L. (2007). Integrated business communication: In a global marketplace