In the article “Men’s Men and Women’s Women” by Steve Craig he explains that the portrayal of women and men are filled with stereotypes of how certain genders should act in society. He says, “…A commercial reinforces men’s fantasies in an environment of clear masculinity and male domination.” When he jumps into the audi s6 you feel the rise in his confidence; he’s the big macho guy who took control of his night, parked wherever he wanted, and also became the center of attention and asserted dominance over the prom queen and the whole room when he kissed her. It is also can be taken as a Women’s Men ad because as Craig says things like, “she may be today’s woman…but she still wants him to initiate the love-making.” In the commercial after the prom queen is kissed she looks at him with a look of lust and awe, same with the girl who rolls down her window and shows interest. Audi tries to imply that by buying their car not only will you be very masculine but very sexy towards the opposite sex and capture their positive attention. However, this could be controversial because it shows that it is okay do that to a woman whether you know they want it or not and that women expect this and are completely fine with
In the article “Men’s Men and Women’s Women” by Steve Craig he explains that the portrayal of women and men are filled with stereotypes of how certain genders should act in society. He says, “…A commercial reinforces men’s fantasies in an environment of clear masculinity and male domination.” When he jumps into the audi s6 you feel the rise in his confidence; he’s the big macho guy who took control of his night, parked wherever he wanted, and also became the center of attention and asserted dominance over the prom queen and the whole room when he kissed her. It is also can be taken as a Women’s Men ad because as Craig says things like, “she may be today’s woman…but she still wants him to initiate the love-making.” In the commercial after the prom queen is kissed she looks at him with a look of lust and awe, same with the girl who rolls down her window and shows interest. Audi tries to imply that by buying their car not only will you be very masculine but very sexy towards the opposite sex and capture their positive attention. However, this could be controversial because it shows that it is okay do that to a woman whether you know they want it or not and that women expect this and are completely fine with