Meet the Met
MEET THE MET
BIANCA KRISTINE FLORES
APRIL, 2014
Table of Contents
Table of Contents…………………………………………………………… p. 2
Background…………………………………………………………………. p. 3-7
Project Description…………………………………………………………. p. 7
Rationale……………………………………………………………………. p. 7
Project Objectives .………………………………………………………. p. 8-9
Communication Objectives…………….………………………….. p. 8
Marketing Objectives…………….………………………………… p. 9
Theoretical Framework……………………………………………………. p. 9-10
Project Brief………………………………………………………………... p.10-12
Technical Description……………………………………………… p.10
Content Outline……………………………………………………. P.10-11
Audience, Beneficiary and, Market Profile……………………….. p. 11-12
Scopes and Limitations…………………………………………………….. p.13
Review of Related Literature……………………………………………… P.14-18
Proposed Methodology……………………………………………………. P. 19
References………………………………………………………………….. p. 20-21
Survey Graph and Analysis.……………………………………………….. p. 22-28
Background
The Manila Metropolitan Theater was once the core of cultural life in Manila before it was ruined by the World War II. It stood full of pride despite being roofless after all the assaults of the war beautiful on its own but less taken care of. It was “a building that rises on the wings of a song”.1 Way back 1920 our country despite being on the Far East already had a metropolitan capital yet it had no theater that is at level to it being a metropolis. Filipinos then at that time had heightened cultural awareness. The lack of a theater to the metropolis was ceased by Manila’s Mayor Earnshaw as he forms a committee to prepare the groundwork for the project on September 1928. On the 27th of December 1927 stocks for the theater were made available in order to raise funds for the construction. The construction pushed on the first quarter of 1930, on the 10th of December 1931, the theater was opened. The very modern
BIANCA KRISTINE FLORES
APRIL, 2014
Table of Contents
Table of Contents…………………………………………………………… p. 2
Background…………………………………………………………………. p. 3-7
Project Description…………………………………………………………. p. 7
Rationale……………………………………………………………………. p. 7
Project Objectives .………………………………………………………. p. 8-9
Communication Objectives…………….………………………….. p. 8
Marketing Objectives…………….………………………………… p. 9
Theoretical Framework……………………………………………………. p. 9-10
Project Brief………………………………………………………………... p.10-12
Technical Description……………………………………………… p.10
Content Outline……………………………………………………. P.10-11
Audience, Beneficiary and, Market Profile……………………….. p. 11-12
Scopes and Limitations…………………………………………………….. p.13
Review of Related Literature……………………………………………… P.14-18
Proposed Methodology……………………………………………………. P. 19
References………………………………………………………………….. p. 20-21
Survey Graph and Analysis.……………………………………………….. p. 22-28
Background
The Manila Metropolitan Theater was once the core of cultural life in Manila before it was ruined by the World War II. It stood full of pride despite being roofless after all the assaults of the war beautiful on its own but less taken care of. It was “a building that rises on the wings of a song”.1 Way back 1920 our country despite being on the Far East already had a metropolitan capital yet it had no theater that is at level to it being a metropolis. Filipinos then at that time had heightened cultural awareness. The lack of a theater to the metropolis was ceased by Manila’s Mayor Earnshaw as he forms a committee to prepare the groundwork for the project on September 1928. On the 27th of December 1927 stocks for the theater were made available in order to raise funds for the construction. The construction pushed on the first quarter of 1930, on the 10th of December 1931, the theater was opened. The very modern
References: Buenaventura, Cristina. The Theatre in Manila. Manila: De La Salle University Press, 2010. 113-73. Print. Condello, Anette. “Filipino Luho and the Metropolitan Theater”. Es.pa.syo: Journal of Philippine Architecture and Allied Arts (v3). Ed. Gerard Rey Lico. Manila: National Commission for Culture and the Arts, 2011. 107-117. Print. De La Torre, Visitacion. The Landmarks of Manila: The Metropolitan Theatre. Manila: Security Bank and Trust Company by Filipinas Foundation Inc., 1981. 94-95. Print. Maramag, Ileana. The Philippines: A Renaissance in Art and Culture. Manila: Office of Media Affairs, 1982. 53-58. Print. Manila Metropolitan Theatre. Inauguration of the Manila Metropolitan Theatre, December 17, 1978. Manila: Manila Metropolitan Theatre, 1978. Print Marcos, Imelda and Ileana Maramag "Agenda Setting." Fresno State University. N.p., n.d. Web. 21 Mar. 2014. . Senate Resolution 700 (2006). [Online]. URL: http://www.senate.gov.ph/lisdata/88688097!.pdf. 20 Feb 2014.