Mcdonalds Public Relations Study
Public Relations
Acknowledgements Group 6: Akanksha Ganju – 2 Naushita Jaising – 16 Avinash Sharma – 33 Shivangi Kanodia – 38 Shruti Rastogi – 39 Aakash Dhurka – 60
We would like to thank Prof Christine Dlima for giving us this opportunity to go out into the field and do this project that will help us greatly in the future.
We are thankful for the help and Co-operation of a few people for their valuable time, immeasurable and substantial guidance and cooperation in the project work, especially, Mrs. Amrita Pai, the PR manager of McDonalds India and Mr. Nishit Pandey, the director of Alliances and Corporate Affairs.
Preface In this project, we have analyzed the growth of McDonalds in India since it’s inception and discussed how much of a role an efficient PR department played in its growth. We have covered the setting up of McDonalds India, how the PR department works and some of the main activities that they have carried out. We went out into the field and spoke to people from the organization and with their help and input have been able to compile this project. To conclude, we present to all those interested, the scope of PR in India in the future, with regard to this particular sector.
Index
1. 2. 3. 4. 5.
About McDonalds India Importance of PR for McDonalds Organizational structure and Role of PR Internal PR External PR
a. Advertising b. Crisis Management for the Beef and Pork issue c. CSR 6. Scope of PR in the future
About Mc Donald’s Two brothers, Richard and Maurice McDonald in California, US in the year 1937, started McDonald’s as a drive-in restaurant. The business, which was generating $ 200,000 per annum in the 1940s, got a further boost with the emergence of a revolutionary new concept called 'self-service.' The brothers designed their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurant's revenues reached $ 350,000. As word of
Acknowledgements Group 6: Akanksha Ganju – 2 Naushita Jaising – 16 Avinash Sharma – 33 Shivangi Kanodia – 38 Shruti Rastogi – 39 Aakash Dhurka – 60
We would like to thank Prof Christine Dlima for giving us this opportunity to go out into the field and do this project that will help us greatly in the future.
We are thankful for the help and Co-operation of a few people for their valuable time, immeasurable and substantial guidance and cooperation in the project work, especially, Mrs. Amrita Pai, the PR manager of McDonalds India and Mr. Nishit Pandey, the director of Alliances and Corporate Affairs.
Preface In this project, we have analyzed the growth of McDonalds in India since it’s inception and discussed how much of a role an efficient PR department played in its growth. We have covered the setting up of McDonalds India, how the PR department works and some of the main activities that they have carried out. We went out into the field and spoke to people from the organization and with their help and input have been able to compile this project. To conclude, we present to all those interested, the scope of PR in India in the future, with regard to this particular sector.
Index
1. 2. 3. 4. 5.
About McDonalds India Importance of PR for McDonalds Organizational structure and Role of PR Internal PR External PR
a. Advertising b. Crisis Management for the Beef and Pork issue c. CSR 6. Scope of PR in the future
About Mc Donald’s Two brothers, Richard and Maurice McDonald in California, US in the year 1937, started McDonald’s as a drive-in restaurant. The business, which was generating $ 200,000 per annum in the 1940s, got a further boost with the emergence of a revolutionary new concept called 'self-service.' The brothers designed their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurant's revenues reached $ 350,000. As word of
Bibliography: • • • mcdonaldsindia.com Forbes India Magazine (January 14th 2011 issue) Forbes India Magazine (January 28th 2011 issue)