Preview

Mcdonalds in India

Satisfactory Essays
Open Document
Open Document
331 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcdonalds in India
1. What are some of your initial reactions about the differences you notice between home country and host country operations of a multinational fast food chain such as the McDonalds?

Cultural differences though difficult to observe and measure are very important, especially when doing the business in the foreign markets. Failure to comprehend these differences can lead to embracing missteps, strain relationships and impact the business performance. Therefore, It appears as if catering to the Indian culture and preferences is part of McDonald’s grand strategy to penetrate deep in the huge Indian market.

Also, McDonald’s is opening vegetarian restaurants in two holy cities of in North India, one in Amritsar and another in Katra. Where McDonald’s is offering vegetarian products such as McAloo Tikki, which is derived from traditional North Indian snack made of boiled potatoes and various spices. "Aloo" means potato, and the word "Tikki" means a cutlet. It is served hot along with tamarind and coriander-mint sauce and sometimes chickpeas and yogurt. Since, the food is an essential part of cultural profile and by introducing local flavors McDonald’s has struck the right cord with its customers in India.

It is very important for an American multinational company to present their products according to the local tastes because food is an integral part of culture.
For example McDonald’s has almost thousand restaurants in China though still it lags behind to KFC. Since, KFC’s in China has included Chinese flavors in it’s menu therefore successfully captured a huge chuck of the market and out performed McDonald’s. Seems managers at KFC has understood the value of "think globally act locally.”

www.thechinaexpat.com/kfc-advertising-in-china
Recipe of Aloo Tikki - http://cooks.ndtv.com/recipe/show/aloo-tikki-231373

2. Why is it important for an American multinational company to differentiate in its product offerings in countries outside of the U.S. Share at

You May Also Find These Documents Helpful

  • Powerful Essays

    McDonald’s is a fast growing international business that desires to attract customers in all countries and cater to their needs, wants, and desires. Many countries include the American Cultural Icon that McDonald’s has created but not all desire the soy and beef products, so McDonald’s has decided to cater based on the specific countries desires. When an organization decides to go international, unfamiliar political and governing regulations are presented. The new organization will be considered an outsider and will receive much suspicion from the natives as to how this new venture will operate in their country. As will be obvious throughout this paper McDonald’s is really the king of adapting its business to the various cultures of the countries they operate in. This paper will summarize the findings from previous Learning Team assignments, and include the rationale for selecting a target country based upon previous learning team Country Risk Analysis. This paper will determine the marketing mix specific to the selected global product and service and explain the choice of marketing mix. A marketing plan that addresses product modification,…

    • 7188 Words
    • 29 Pages
    Powerful Essays
  • Better Essays

    MRKG Case 1

    • 1744 Words
    • 5 Pages

    2. Q. Should a global firm like McDonald’s or General Mills change the colors of its logo or packaging depending on the country in which it is marketing? Why or why not? How might this affect consumer attitudes toward the company and its products?…

    • 1744 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Supply Chain Strategy

    • 416 Words
    • 2 Pages

    2. With so much productive capacity and room for expansion in the United States, why would a company based in the United States choose to purchase items from foreign firm? Discuss the pros and cons.…

    • 416 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Globalization is common in most large organizations as they thrive to maximize revenue and expand customer base by establishing operations in different countries and within different cultures. Consequently, these organizations have to consider cultural perspectives of the country in which that plan to operate. McDonald’s, established in 1954 by Ray Kroc in conjunction with the McDonalds brothers and with over 30,000 restaurants in more than 120 countries, is one of the world’s biggest fast food restaurant chains employing 1.7 million people” (McDonalds, 2010-2012). This organization is no different and has to face issues resulting from globalization such as dietary preferences or needs from culture to culture or country to country as well as religion as it relates to its advertising and such..…

    • 993 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Mcdonalds in India

    • 510 Words
    • 3 Pages

    In every country McDonald’s needs to adapt their menu to the cultural preferences of the market, but always based on its core products.…

    • 510 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Global Realization

    • 2081 Words
    • 9 Pages

    Schlosser explains the introduction of multinational companies like Mc Donalds has had an profound effect on the culture of foreign countries. Transformations have taken place which could be perceived as beneficial or corrupting to that culture. The globalization of McDonald’s has raised many debates on both sides of the issue. The pro- globalization belief is that it enhances culture rather than adulterate. According to Schlosser there has been a loss of traditional values with the introduction of non traditional food into the culture of foreign…

    • 2081 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Study Notes

    • 447 Words
    • 2 Pages

    Analysis. One of the most significant of these similarities is the need for organizations to have a paradigm shift in their marketing perspective from local or national marketing to accessing the global market. Regardless of their country of origin or their product or service, it is becoming increasing critical for companies to look beyond their national boarders in order to maintain their market share (Cateora, Gilley, & Graham, 2013, p.10).…

    • 447 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    + Competition : McDonald’s menu change resulting of diversity of cultures and regions. For example, in India, the non-vegetarian menu includes chicken and fish items, beef is not on the menu in India…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    * McDonalds: Faces a huge pressure to be locally responsive because different cultures and countries prefer significant tastes. People in India for example prefer vegetarian options, which led McDonalds to open up an all-vegetarian branch. In the US on the…

    • 670 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Study on McDonald’s Corporation India & US culture “Food is the oldest global carrier of culture.” Submitted By ShyamJS Introduction It is sometimes amazing how different people in other cultures behave. We tend to have a human instinct that 'deep inside' all people are the same - but they...…

    • 1110 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    McDonalds in India

    • 1225 Words
    • 4 Pages

    With India’s business environment showing potential for growth in the early 90s due to economic liberalization, population and income growth, MacDonald’s (MD) has adopted an international strategy by tapping into the market in India to expand their business. MD relative success has come from their willingness to ‘think global, act local’ in its transnational strategy, taking India’s macro-environment into consideration in carrying out their business. The 4 factors are as follow:…

    • 1225 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    The world is experiencing a third wave in the economy and many changes are taking place. One of these changes is the growing corporation that decides to go global. Most U.S. companies, both large and small, are rapidly acknowledging the necessity of global marketing. The demand for foreign products in the fast-growing economies of Europe, South America, Asia, and Pacific Rim nations offer one example of the benefits of global thinking. One company that has adapted to this new economy by globalizing has been Whirlpool.…

    • 2855 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    Mcdonalds in India

    • 2668 Words
    • 11 Pages

    * A conclusion of the report and my final opinion on McDonald’s in India and what the future…

    • 2668 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    Using relevant international marketing concepts, critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies(eg. KFC).…

    • 439 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    In the modern business environment, huge technological advances in both communication and transport have contributed heavily to ever increasing globalisation. It is now commonplace to find large organisations operating as multinational companies trading in a vast number of nations around the world. Expanding a business from one country into another isn’t just a case of setting up offices and carrying out operations as usual. There can be huge cultural incongruity between nations which can have a huge impact on the way in which a business conducts both itself and its operations in order to be successful. It is essential that any business wishing to expand trade into a new country avoids ethnocentric thinking and is willing to be flexible to the culture of that nation. McDonald’s fast food chain is an excellent example of a business that has adapted and thrived in over 119 countries in 6 continents. It has achieved this by building the business around the culture rather than imposing themselves upon it. Everything from their menu’s, the décor and the price differ hugely among the different culture’s they operate within.…

    • 1778 Words
    • 8 Pages
    Best Essays