Mcdonaldization
"McDonaldization": Bringing Benefits or Disadvantages?
Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of "McDonaldization". Companies are using the concept of "McDonaldization" to achieve success in the business world. By implementing the concept of "McDonaldization," it has changed the world we see today. The society has become a consumer society, where people are spending more and more money. According to Professor George Ritzer, companies applying this concept are a "new means of consumption" to consumers (Ritzer, 1998). George Ritzer discovered that "McDonaldization" was a phenomenon when he saw the response of the citizens towards the companies that applies this concept, which made him interested to study about "McDonaldization". He also discovers that there were impacts in the American Society. The concept of "McDonaldization" has benefited the American Culture by increasing the availability of products and services and improves workers productivity. However, it has negative impacts on health, local culture and workers' social life as well as morale. One of the benefits of "McDonaldization," is it increases the availability of products and services provided. The companies that implement this concept provide services and products that comes in packages are at a low cost that makes the products and services affordable for consumers to purchase. It is just like going to any fast food restaurant that serves their meals in sets. Besides that, this concept makes services available anywhere and at anytime, and people are satisfied with their services. For example, it was one of my visits to McDonalds and there was a "happy unhappy" container, which contains ping-pong balls. Whenever a customer is satisfied with the service they will place the ping-pong ball that was given by the staff while he or she is buying their food was to be placed in the happy side. Most of my visits there, the happy
Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of "McDonaldization". Companies are using the concept of "McDonaldization" to achieve success in the business world. By implementing the concept of "McDonaldization," it has changed the world we see today. The society has become a consumer society, where people are spending more and more money. According to Professor George Ritzer, companies applying this concept are a "new means of consumption" to consumers (Ritzer, 1998). George Ritzer discovered that "McDonaldization" was a phenomenon when he saw the response of the citizens towards the companies that applies this concept, which made him interested to study about "McDonaldization". He also discovers that there were impacts in the American Society. The concept of "McDonaldization" has benefited the American Culture by increasing the availability of products and services and improves workers productivity. However, it has negative impacts on health, local culture and workers' social life as well as morale. One of the benefits of "McDonaldization," is it increases the availability of products and services provided. The companies that implement this concept provide services and products that comes in packages are at a low cost that makes the products and services affordable for consumers to purchase. It is just like going to any fast food restaurant that serves their meals in sets. Besides that, this concept makes services available anywhere and at anytime, and people are satisfied with their services. For example, it was one of my visits to McDonalds and there was a "happy unhappy" container, which contains ping-pong balls. Whenever a customer is satisfied with the service they will place the ping-pong ball that was given by the staff while he or she is buying their food was to be placed in the happy side. Most of my visits there, the happy