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Mercedes-Benz growth strategy
Mercedes-Benz made achievements for more than one hundred years, and it will continue its successes for another hundred by their strategies. They launched their short-term strategy, which called ‘Mercedes-Benz 2020 growth strategy’. All of their activities are based on this strategy, like they built a new plant in Beijing. Their goal is taking the leading role of premium automobiles by the end of this decade. They desired taking their leading role on brand image, product range, unit sales, and profitability. For instance, they want to increase their unit sales to 1.6 million on 2015. And based on their ‘Vans goes global’ strategy, they want their vans can get a profitable growth.
They also launched their ‘Target System’, which can leading them to a sustainable profitable growth.
They need working with passion, respect, integrity, discipline, and then they can be high performing. Mercedes-Benz want their business growth can be sustainable, not increasing rapidly like other high-tech firms. After these they can making growth on their products, consumer experience, brand image, technology, and global presence. At the end, they can increasing their profit a lot.
M&A and strategic partnerships
Mercedes-Benz has its subsidiary in China, Mercedes-Benz (China) Ltd. (MBCL). This corporation sales imported vehicles form Germany, and these vehicles are really expensive like the S-Class cars. To reduce the cost, Mercedes-Benz directly invest a lot in China and get more benefits on it. Beijing Benz Automotive Co. (BBAC) is an automotive manufacturing company headquartered in Beijing, China, and a joint venture between Beijing Automotive Group and Daimler AG. Beijing Benz doesn’t produce S-Class vehicles, it assembles and manufactures the Mercedes-Benz E-Class, C-Class, and GLK-Class with high quality in China. Beijing Benz grew out of what was originally the Beijing Jeep Corporation, China's first Sino-western automotive joint venture
Mercedes-Benz made achievements for more than one hundred years, and it will continue its successes for another hundred by their strategies. They launched their short-term strategy, which called ‘Mercedes-Benz 2020 growth strategy’. All of their activities are based on this strategy, like they built a new plant in Beijing. Their goal is taking the leading role of premium automobiles by the end of this decade. They desired taking their leading role on brand image, product range, unit sales, and profitability. For instance, they want to increase their unit sales to 1.6 million on 2015. And based on their ‘Vans goes global’ strategy, they want their vans can get a profitable growth.
They also launched their ‘Target System’, which can leading them to a sustainable profitable growth.
They need working with passion, respect, integrity, discipline, and then they can be high performing. Mercedes-Benz want their business growth can be sustainable, not increasing rapidly like other high-tech firms. After these they can making growth on their products, consumer experience, brand image, technology, and global presence. At the end, they can increasing their profit a lot.
M&A and strategic partnerships
Mercedes-Benz has its subsidiary in China, Mercedes-Benz (China) Ltd. (MBCL). This corporation sales imported vehicles form Germany, and these vehicles are really expensive like the S-Class cars. To reduce the cost, Mercedes-Benz directly invest a lot in China and get more benefits on it. Beijing Benz Automotive Co. (BBAC) is an automotive manufacturing company headquartered in Beijing, China, and a joint venture between Beijing Automotive Group and Daimler AG. Beijing Benz doesn’t produce S-Class vehicles, it assembles and manufactures the Mercedes-Benz E-Class, C-Class, and GLK-Class with high quality in China. Beijing Benz grew out of what was originally the Beijing Jeep Corporation, China's first Sino-western automotive joint venture